The COVID-19 pandemic has expedited the growth of e-commerce in South Africa, as in global markets, strengthening online shopping exchange relationships. Businesses seek advanced models of the online shopping dimensions that are appropriate for tailoring services to customers. The data collected included customers' perceived information quality, privacy concerns, perceived security, product variety, and product delivery as antecedents of customer satisfaction, while information quality and satisfaction were specified as key determinants of customer loyalty. A total of 287 completed responses were analysed using structural equation modelling. The results indicate that the customer satisfaction of online shoppers is influenced by product delivery, perceived security, information quality, and product variety. Customer satisfaction and information quality determine customers' loyalty towards web stores. In its originality, the paper reveals that product delivery and satisfaction relationship are moderated by e-commerce experience exceeding five years. The paper
The issue regarding the transition of members from their current medical schemes to the National Health Insurance (NHI) in South Africa has erupted in much debate. This study, modelled on enlightened marketing philosophy concepts, measures the effects of the perceived costs classified by type (procedural, financial, and relational) and direction (positive and negative) of this switch in terms of Customer Satisfaction. It also measures the impact on the perceived marketing ethics of current medical schemes in South Africa. Data were collected using a face-to-face survey from 250 consumers of medical schemes in South Africa. An 83.2% response rate was entered into SPSS Version 26, and AMOS Version 26 to test a two-step modelling approach (SEM). The results reveal positive significant effects of personal relational loss costs and benefit loss costs on Customer Satisfaction, which in turn, negatively affects Thabang Excellent Mofokeng ABOUT THE AUTHOR Thabang Excellent Mofokeng completed Baccalaureus Technologiae Degree in Marketing Management, and Master's Degree in Marketing Management, both from Vaal University of Technology, and his PhD in Marketing Management from North West University, South Africa. He completed the Post-graduate Diploma in Higher Education from the University of Johannesburg, South Africa. He has been working in academia for the last 10 years. Moreover, he has been teaching at Undergraduate and Graduate programs at the University of Johannesburg for the last 3 years. He has also been working as a BCom Marketing Program coordinator and as lecturer in Marketing
The Apostolic Faith Mission (AFM) of South Africa, a Pentecostal denomination founded in 1908 by an American missionary, John G Lake, attracted a large following of blacks in South Africa from its inception. This denomination contributed a large body of Zionist churches to the African Independent Church movement. Among its black members before and during the 1940s, it was Zionist-like—only undergoing changes between 1943 and 1975 resulting in it becoming outright evangelical. This was a turning point in the history of the AFM and black Pentecostals specifically, as it brought this large body of followers culturally closer to the dominant evangelical expression of Pentecostalism in the denomination. This article looks into reasons behind the changes as well as how they were carried out. Primary sources, available at the AFM archives, and secondary sources such as theses, articles and books with a bearing on the topic have been consulted. The article contributes to the growing body of South African Pentecostal history.
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