PurposeThe purpose of this paper is to examine whether the emotional experiences from qualitative research can enrich organization and management studies.Design/methodology/approachThe paper's approach includes a review of the literature in sociology, anthropology, psychology, and feminist studies, in which scholars have argued convincingly for the explicit need to acknowledge and utilize the emotions of researchers as they study social and organizational phenomenon. Also, past research is emotionally re‐written as reflexive examples.FindingsThe use of emotions as qualitative researchers can enrich the understanding of organizational and social life by offering new questions, concepts, and theories. At the level of methodology, this leads one to develop and reflect upon an emotional and cognitive orientation of the field.Originality/valueThe majority of narratives in organization studies remain sanitized, emotion‐less texts. While a discussion of researcher‐emotion can remain a back‐stage activity between colleagues over dinner, It is believed that much can be gained by a more explicit discussion.
In this article on the social production of Outsiders I will situate its making in the daily practice of the social worlds Becker was involved in. Therefore I focus on the relations, interactions and situations which were relevant for the form, content and success of Outsiders. The fragments from my email communication with Becker, the collected interviews and other publications show that Becker demystifies Outsiders. In fact my contribution here is that I use Becker to demystify the ethnographic practice of Outsiders and describe it's mundane backstage reality, which is described by Fine as “the underside” of ethnography (1993).
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