PurposeTo determine the factors influencing the dietary habits of the varied groups among adults in India.Design/approachData on food habits such as choice of diet, preference toward meat, spicy food, sugar/calorie etc., were collected from the participants (from several higher education institutions) of different training programmes and events organised at ICAR-NAARM, Hyderabad and its students of Post Graduate Diploma in Agribusiness Management.FindingsResults of the study indicated that the food choice of the respondents is highly influenced by their region, age and gender. Most of the respondents preferred vegetarian food with increasing age. We also noticed that as age of the respondents increased, their preference toward simple & plain food (with less oil/spice) also increased. From the present investigation, it is recommended that the customized food menu should be prepared in every food serving institution based on the region, age and gender of the consumer.NoveltyAnalysis of dietary patterns can be helpful for doctors, dieticians, food policy-making, restaurateurs, youth hostels, food organisations, mega kitchens etc. that would also contribute to responsible food consumption.

The present study was carried out with the objective of understanding the stated interest of agricultural students in entrepreneurship and to provide an accurate research report for decision-makers, for developing entrepreneurship in India. In the present investigation, a two-stage sampling procedure was employed. In the first stage, cluster sampling was used to select the state agricultural universities (SAUs) in India. In the second stage, simple random sampling was performed to select student respondents from each SAU. Data were collected from 1797 agricultural students (second stage units) from 17 SAUs out of 74 (first stage units) studying a bachelor’s/master’s degree program and analyzed to infer outcomes related to entrepreneurship. Variables such as basic information, job interest, motivational factors, hurdles to becoming an entrepreneur, awareness about government schemes, and essential hard and soft skills were measured. Data were analyzed using frequencies, chi-square test (X2), rank-based quotient (RBQ), and binary logistic regression (BLR) analyses. The survey results revealed that “entrepreneurship” was given a lower preference by the majority; as a result, there was less motivation for students from family members. However, about 78% of students showed interest in becoming an entrepreneur. Significant areas of entrepreneurial interest for the observed students included, in order are digital agriculture < input production < marketing < farming < advisory services < dairying < financial services < poultry < developing eLearning material for farmers < and other jobs. This study demonstrates the need for Career Development Centers (CDCs), government support, and awareness and incentives regarding entrepreneurship through effective policy interventions, to protect entrepreneurs from the potential risk of business losses. This research outcome substantially contributes to the Sustainable Development Goal (SDG-4, quality education), through the soft skill development of the students, resulting in innovative agri-entrepreneurs. The present research suggested some policy implications to promote entrepreneurship more widely, which may also help other developing countries to frame potential regulations for agricultural education and entrepreneurial activities.