Global audiences are increasingly being exposed to digital media with fictitious storylines that draw on animal characters involuntarily entering wildlife trades. An understudied problem in wildlife trade is the potential for motion pictures to influence their audience's desire to become more acquainted, often via acquisition, with animals portrayed in the films. The 2003 Disney motion picture Finding Nemo connected audiences with a wildlife trade already commonplace: the marine aquarium trade. In this trade, fisheries supply live coral reef organisms to millions of public and private aquaria worldwide. Here, we examine the perception and reality of Finding Nemo's impact (coined the “Nemo Effect”) on the fisheries of the species complex representing the film's primary protagonist “Nemo” (Amphiprion ocellaris/percula). Import and export figures show little evidence for fan‐based purchases of wild‐caught fish immediately (within 1.5 years of release) following the film. We argue that the perceived impact on these species, driven by popular media with an emotive but scientifically uninformed approach to conserving coral reef ecosystems, can be more damaging to the cause of conservation than helpful. This perspective is intended to encourage marine aquarium trade stakeholders to consider the ecological and social repercussions of both media driven consumption and opposition to the trade. Using lessons learned from Finding Nemo, we discuss the likely impacts the sequel, Finding Dory, will have on wild populations of its protagonist “Dory” (Paracanthurus hepatus).

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A major difficulty in managing wildlife trade is the reliance on trade data (rather than capture data) to monitor exploitation of wild populations. Collected organisms that die or are rejected before a point of sale often go unreported. For the global marine aquarium trade, identifying the loss of collected fish from rejection, prior to export, is a first step in assessing true collection levels. This study takes a detailed look at fish rejections by buyers before export using the Papua New Guinea marine aquarium fishery as a case study. Utilizing collection invoices detailing the species and quantity of fish (Actinopteri and Elasmobranchii) accepted or rejected by the exporting company it was determined that, over a six month period, 24.2% of the total fish catch reported (n = 13,886) was rejected. Of the ten most collected fish families, rejection frequency was highest for the Apogonidae (54.2%), Chaetodontidae (26.3%), and Acanthuridae (18.2%) and lowest for Labridae (6.6%) and Hemiscylliidae (0.7%). The most frequently cited reasons for rejection were fin damage (45.6% of cases), undersized fish (21.8%), and fish deemed too thin (11.1%). Despite fishers receiving feedback on invoices explaining rejections, there was no improvement in rejection frequencies over time (r = -0.33, P = 0.15) with weekly rejection frequencies being highly inconsistent (range: 2.8% to 79.4%; s = 16.3%). These findings suggest that export/import statistics can greatly underestimate collection for the marine aquarium trade as additional factors such as fisher discards, escapees, post-collection mortalities, and unregulated domestic trade would further contribute to this disparity.

A thorough understanding of livelihoods is necessary to ensure development policies are compatible with both resource conservation and the social and economic goals of development. Few studies, however, focus on value-adding activities occurring post-harvest in artisanal fisheries. The transformation of mollusc shells and skeletal remains of other marine taxa into artistic jewellery and decorative items is becoming an increasingly important livelihood activity for rural, coastal communities across the Pacific. We examine the potential challenges facing the shell-based handicraft sector and opportunities for overcoming these challenges using a quantitative study of artisans among the Tigak Islands of Papua New Guinea. The major challenges facing this livelihood sector are perceptions of marine resource declines and a lack of livelihood flexibility, attributed to the specialisation of material assets and skills. Improving market heterogeneity and developing coastal aquaculture may facilitate sustainable development of this livelihood sector.