This investigation evaluated whether type of programming differentially affects elaboration likelihood model central route processing of rape prevention messages, attitudes, knowledge, behaviors, and stability of change. The 258 participants were assigned to a didactic-video program, an interactive drama, or control. Measured over 5 time periods, results indicated that (a) the interactive drama was most effective in promoting central route processing; (b) the didactic-video intervention was more effective than the control at altering men's rape myth acceptance at 1 month, but change was not stable; (c) a pattern of rebounding scores on rape attitudes occurred for both interventions; (d) interactive drama participants were more able to identify consent versus coercion; and (e) interactive drama participants demonstrated differences on behavioral indicators.

This intervention sought to improve first‐year college students' attitudes about rape. The Elaboration Likelihood Model (ELM) was used to examine men and women's attitude change processes. Both quantitative and qualitative methodologies were used to examine how men and women construed rape prevention messages. Results indicated numerous sex differences in the ways in which men and women experienced and changed during and after the rape prevention intervention. Women seemed to use more central‐route attitude change processes and showed more lasting change from the intervention at 2‐month follow‐up, whereas men seemed to attend more to peripheral cues of the speaker and demonstrated more transient attitude change.

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This study investigated the effects of a Men as Allies‐based intervention on high school students' rape‐supportive attitudes and behaviors. As hypothesized at posttest, the male and female experimental groups demonstrated a significant decrease in rape‐supportive attitudes, which was maintained at follow‐up. Male participants viewed peers' attitudes toward sexual violence as significantly different (worse) from peers' pretest self‐ratings; after intervention, male and female experimental group participants' peer ratings were significantly more accurate.

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