Sentiment analysis in user review is a growing research area at the current time. Usually, the website becomes a source of data in knowing the quality of the hotel services, and the provider can utilize the review for monitoring and evaluation. However, determining the positive or negative sentiment of a user review in unstructured textual data takes a long time. As a result, we present a model to classify positive or negative sentiment in user reviews in this article. This study suggests the RNN method in building an effective model to classify user sentiment. Based on the experiment, our model can produce accurate results in organizing hotel reviews. Furthermore, the proposed method achieved a higher evaluation metrics score with an f1-score of 91.0%.