The authors combined the 2-step flow of communication model and the theory of planned behavior to create a framework to evaluate the effectiveness of a set of advertisements from the National Youth Anti-Drug Media Campaign promoting parent-child drug communication. The sample consisted of 1,349 pairs of parents and children who responded to the first and second annual rounds of the National Survey of Parents and Youth, and 1,276 pairs from Rounds 3 and 4. Parents' exposure to the campaign reported at Round 1 was indirectly associated with youth's lowered intentions to use marijuana at Round 2. Ad exposure was associated with positive changes in parental attitudes toward drug communication and perceived social approval of antidrug communications. These two beliefs, along with perceived behavioral control, predicted parents' intentions to discuss drugs with their children. Parental intentions to discuss drugs reported at Round 1 were associated with youth's report of actual drug communication with their parents at Round 2. Frequency and breadth of the topics in parent-child drug communication were associated with less positive attitudes toward marijuana use among youth who spoke with their parents. Together, the child's attitudes toward marijuana use and perceived ability to refuse marijuana use predicted youth's intentions to use marijuana. The proposed model fit well with the data and was replicated in a parallel analysis of the data from Rounds 3 and 4. Implications for future antidrug media campaign efforts are discussed.

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PurposeThe purpose of this paper was to establish the psychometric properties of the Asian Family Characteristics Scale (AFCS) in the Thai population.Design/methodology/approachThe 30-item AFCS originally developed in the Malay language was translated into Thai. Thai (n = 384) and Malay (n = 500) participants in Study 1 responded to the AFCS in their respective languages. The data were subjected to a confirmatory factor analysis with a measurement invariance test. In Study 2, Thai participants (n = 495) filled out the AFCS and Chulalongkorn Family Index, International Personality Item Pool-NEO, Self-Compassion Scale, Depression, Anxiety, and Stress Scale (DASS-21) and Satisfaction with Life Scale.FindingsStudy 1 showed that the measurement model of the Thai AFCS fit the data from the Thai population. The measurement invariance test confirmed that the structure and meaning of the AFCS are equivalent across the Thai and Malay samples. Study 2 demonstrated the AFCS's convergent validity by showing that the AFCS score had a positive correlation with the Chulalongkorn Family Inventory, self-compassion, agreeableness, conscientiousness, satisfaction with life and a negative correlation with neuroticism, depression, anxiety and stress. The AFCS's discriminant validity was supported by nonsignificant correlations with extraversion and openness to experience.Originality/valueThis paper is an attempt to develop a family characteristic measure specifically for the Asian population. The results provide empirical evidence for measurement invariance and validity of the scale in another Asian language, enhancing its cross-cultural generalizability.

The purpose of the present research was to develop a scale to measure a Buddhist psychological construct called nonclinging to ego (the tendency to be psychologically free from overidentification with physical appearance, thoughts, and emotions, and to have lower need to satisfy, protect, and enhance self). Using data from Thai university students, we verified the presence of nine theorised factors. The Nonclinging to Ego Scale (NCES) was translated into English to assess its generalisability beyond a Thai‐speaking population. Multigroup confirmatory factor analysis was used to demonstrate configural and metric invariances of the NCES between Thai‐ and English‐speaking samples. Finally, we assessed the NCES’s concurrent validity with theoretically related constructs: well‐being, nonattachment, narcissism, and ethnocentrism. Results matched theoretical predictions, supporting the NCES’s concurrent validity. These findings support the NCES’s potential utility for research into intrapersonal, interpersonal, and intergroup relations issues and dynamics.

BackgroundPrevious research indicated that social categorization increased intergroup attitude. The current study extended research on social categorization by adopting the multiple personality categorization concept to explore whether it would alter inter-group attitudes toward Muslims and Buddhists.Participants and procedureStudy 1 examined multiple personality category perceptions among Buddhist and Muslim students living in the troubled southern provinces. Participants were 382 Thai Buddhist and Muslims students of mean age 20.15 years (SD = 1.01). They took the multiple personality categorization perception scale on outgroup perceived personality. Study 2 evaluated a mediated social identity complexity and a moderated personal value in association between multiple personality categori-zation and intergroup attitudes. Participants were 150 Thai Buddhists and Muslim students of mean age 20.31 years (SD = 0.94). They took the scales of multiple personality categorization: short version, intergroup attitudes, social identity complexity, and personal values. Descriptive statistics, independent t-tests and SEM were used to test hypotheses.ResultsStudy 1: Ten shared traits were identified (creative, smart, objective, talented, generous, kind, curious, resourceful, serious, skeptical) by both groups. This brought up awareness of similarity in shared personalities. Study 2: Multiple personality categorization and personal values were linked positively with intergroup attitudes. Personal values affected the links be-tween multiple personality categorization and intergroup attitudes. However, social identity complexity as a mediator was nonsignificant.ConclusionsMuslim and Buddhist students were stimulated to explore their similarity in personality traits. Educators and policy makers may use the findings on personal values and multiple personality categorization to plan long-term sustainable cooperation between Buddhists and Muslims.