In this essay, we examine public responses to Jared Lee Loughner’s attempted assassination of U.S. Representative Gabrielle Giffords, focusing in particular on the rhetorical strategies employed by political conservatives. We argue that the most prominent conservative reactions either undermined the potential for reasoned debate and a cohesive narrative regarding the causes of the attack or, by emphasizing Loughner’s agency as an individual, deranged actor, painted the event in a way that failed to provide transformative redemption, foreclosed even the possibility of a rhetorically satisfying sense of justice, and preempted what could otherwise have been a rich, deliberative deployment of civility. We utilize Kenneth Burke’s dramatism in speculating about possible alternative interpretations of the situation, hopeful that such an analysis might offer both the public and the government more effective rhetorical resources for dealing with and even preventing such increasingly common tragedies. In particular, we advocate the use of a hybrid, tragicomic frame—a sort of Burkean Serenity Prayer in which we accept the things we cannot change while still finding the inspiration, strength, and wisdom to respond productively—alongside a multifaceted set of pentadic ratios to address the complex demands created by mental illness.
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