An exploration of the preferred learning styles for over 1,100 business students has yielded an intriguing result. While many previous studies have examined the learning styles in different majors at different universities, these studies have been focused on describing the typical student for that major. This study demonstrates that the preferred learning styles of students may depend more on the course than the major, indicating that students may have adaptive learning styles. Rather than having an innate, consistent preferred learning style, business students adapt their preferred learning style to the subject of the course. Further research is necessary to confirm these exploratory findings.

The assessment of student learning styles can be of significant value for developing and evaluating an appropriate mix of pedagogical techniques and activities. With this in mind, learning style preferences were collected from over 300 undergraduate business telecommunications students. These set of data show that a breadth of learning style profiles are exhibited by undergraduate business telecommunications students. Most importantly, this article demonstrates a process to evaluate whether or not the current course structure either favors or disadvantages any particular learning style profile. Because there are many learning style profiles present, the evidence that no single profile is disadvantaged gives the instructor confidence in the mix of pedagogical techniques and activities that are employed in this particular course. Subject Areas: Felder-Solomon ILS, Learning Style Models, and Pedagogy.

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