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Following Zillmann’s Mood Management Theory, a main reason why people are watch- ing films is the drive to modify and regulate one’s mood by means of media entertainment [1]. And film is in this sense an effective medium: Narration, acting, visual design and sound design altogether contribute to its emotional impact. Accordingly, a main objective of film sound design is the communication and triggering of emotion or mood.The paper investigates film sound design from the viewpoints of human perception, psychology and communication science. A special focus is set on the semantics of sound, communicated by means of crossmodal metaphors and symbols, on attention guiding and inattentional deafness, on the diegesis and on image / sound relationships.

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