Port pricing in North America often owes more to politics and to artistry than to repeatable scientific logic. Even when the pricing process seems to be carefully thought out, a concentration on internal factors, a neglect of external factors or a tendency to adopt a 'short run' time frame may bring unwanted results. To shed light upon an arena which seems to be constantly in the shadows, we offer in this paper an overview and a guide to effective port pricing practices based on US and Canadian observations.
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