Purpose-The purpose of this paper is to advances a conceptual framework in which the impact of national stereotype dimensions on country of origin (COO) effects is explicitly modeled and decomposed. Design/methodology/approach-This paper proposes that the perceived warmth and perceived competence dimensions of national stereotypes underlie COO effects. The conceptual framework posits research propositions on the potential interactions of these dimensions with product type (such as hedonic versus utilitarian and high-versus low-contact services), while the effects of consumer characteristics (such as cultural orientation, expertise, involvement, and ethnocentrism) are explored. Findings-The Stereotype Content Model is a useful tool in exploring the relationship between national stereotypes and COO-based evaluations as it represents a major theoretical advance in the systematic study of stereotype contents. Practical implications-The advanced conceptual framework holds significant practical implications for the international marketing strategies of corporations as well as nations. Originality/value-This paper proposes an original conceptualization and testable research propositions regarding the relationship between national stereotype contents and COO-based consumer evaluations of products.

This research examines the largely unexamined effect of incidental pride on consumer self-control. The results demonstrate that incidental pride influences long-term goal pursuit through dual processes that result in conflicting outcomes for consumer decisions: indulgent choices when promoting a sense of achievement and virtuous choices when promoting self-awareness. A series of four experiments in the money and health domains shows that the relative weight of each process at the time of a decision determines whether incidental pride leads to more or less indulgence. We provide outcome and process support for our theory, linking pride to self-control behavior in the consumption domain, and rule out alternative explanations for our findings. Thus, the findings demonstrate that the influence of incidental pride on self-control is contingent on the cognitive and contextual factors that affect decision making.

Despite the large impact that superstitious beliefs have on the marketplace, we currently know very little about their implications for consumer judgment and decision making. We document the existence of the influence of superstitious beliefs on consumer behavior and specify their conscious and nonconscious underlying properties. In particular, we show that superstitious beliefs have a robust influence on product satisfaction and decision making under risk. However, these effects are only observed when superstitious beliefs are allowed to work nonconsciously. Using a process-dissociation task, we further demonstrate the distinct conscious versus nonconscious components of the effect of superstition on decision making under risk.$888 to Beijing. Lucky You.

Previous individual-level research suggests that positive mood promotes creative problem solving (A. M. Isen, 2000). The current study built on these results to investigate group-level phenomena. Temporary workgroups (N ϭ 57) were induced to experience positive, neutral, or negative mood before engaging in a creative production task. The results indicated that positive mood increased creative performance and implementation efficiency, whereas negative mood had no effect. Regarding group process, positive and neutral mood created a stronger task focus, whereas negative mood created a stronger relationship focus within the group, but this effect did not influence group performance. Implications for future research on the role of mood in group creativity and process are discussed.

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