negatively impact risk perceptions. Realized risk, however, has no effect. That is, even in a highly volatile stockmarket period in which risk appears very salient, investors do not take it into account when updating their beliefs and preferences. This research would not have been possible without the help of a large brokerage firm. The authors thank this broker for making available its data and its employees for answering numerous questions. The authors thank the editor, Tom Smith, the deputy editor, Gary Monroe, and two anonymous reviewers for their constructive guidance through the review process. For their comments on earlier drafts of this paper and helpful discussions, the authors thank Brad Barber, Jaap Bos, Jingjing Chai, John Chalmers, Prachi Deuskar, Simon Gervais, David Hirshleifer, Cars Hommes, Matti Keloharju, Marc Kramer, Christoph Merkle, Elias Rantapuska, Paul Smeets, Stefan Straetmans, Richard Taffler, Cesira Urzi, Mei Wang, and seminar and conference participants at the University of New South Wales, Maastricht University, the University of Amsterdam, the University of Münster, the Goethe-University Frankfurt, the Colloquium on negatively impact risk perceptions. Realized risk, however, has no effect. That is, even in a highly volatile stockmarket period in which risk appears very salient, investors do not take it into account when updating their beliefs and preferences.3