SammendragDet har blitt vanlig å lese nyheter på sosiale medier. Dermed kan nettverket på sosiale medier sette sin egen dagsorden. Artikkelen gir en innholdsanalyse av de mest delte sakene på sosiale medier i Norge i 2017. Tallene ble samlet inn via tjenesten Storyboard, og artiklene ble analysert ut ifra hvilke tema de dekker, publiseringssted, kilder og bildebruk. Resultatene viser at Facebook er det mest populaere nettstedet for å dele nyheter, med Twitter på andreplass. De største nyhetsredaksjonene er størst også på sosiale medier, men viralsider og nettaviser med mindre redaksjoner gjør seg også bemerket. De fleste artiklene som deles, er ordinaere nyhetssaker, men gjerne nyheter der vanlige borgere er representert. Tematisk dominerer hjemlig politikk, med livsstil, helse/omsorg og underholdning på de neste plassene. Artikler om sport, økonomi, finans, kriminalitet og ulykker får få delinger. Dette påvirker både nyhetslesningen og nyhetsproduksjonen på måter som ikke står krystallklart for oss enda. Nyhetsdeling i sosiale medier setter en egen dagsorden, og vi vil se at ulike grupper kjemper for å påvirke denne dagsordenen også. Det kan også påvirke hvordan de redaktørstyrte mediene velger ut nyheter og hvilke nyheter som gis prioritert plass. AbstractSocial media is an important platform for news consumption. By sharing links to news stories, the contact network on social media can create its own news agenda. This paper gives a quantitative content analysis of the most shared news stories in Norway in 2017. The data material was collected via the web service Storyboard. The news stories were analysed on topics covered, place of publication, sources and images. The results show that Facebook is the most popular social media for news sharing, with Twitter in second place. The largest news services get the most shares, but viral sites and smaller newspapers also make themselves noticed. The majority of the stories are regular news stories, often stories where ordinary citizens are interviewed. Domestic politics gets most shares, followed by stories on lifestyle, healthcare and entertainment. Stories on sport, economy, finance, crime and accidents are not shared often. This affects the production and consumption of news in ways that are not yet clear to us. News sharing on social media creates a different agenda, and we see various groups trying to affect this agenda as well. It may also affect how legacy media choose stories and which stories they promote. IntroduksjonNyhetsbruk har ofte et sosialt aspekt ved seg, blant annet som utgangspunkt for samtaler i lunsjen, men også for å danne seg et bilde av folkeoppfatningen i aktuelle saker. Nyhetsdeling i sosiale medier kan sees som en fortsettelse og en visualisering av disse prosessene.
Alternative news media in Norway have become visible in public debates. Partly because of news sharing on social media. Social media has become an arena for news, information, and public debate, and has also become a place to fight for the news agenda. The present study examines news sharing in social media in Norway and how right-wing alternative news outlets use social media to impact the news agenda. These are small organizations with only a handful of employees, but they have very proactive readers and feature a considerable amount of user-generated content. They are critical of immigration, particularly from Muslim countries, and of the political elite. They mimic traditional media in the way they organize and label their content, but their reporting is more subjective. The present study uses quantitative content analysis to reveal which topics are the most shared on social media, and from which news type of news organizations they come. It also looks at how news sharing differed in the days following a series of terrorist attacks and how the pattern changed during the course of a normal day. This leads to a discussion on participatory journalism and how news sharing can be seen as a part of the public debate.
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