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PurposeThis study aims to map existing literature on customer brand co-creation (CBC) in the context of social media and highlight multiple avenues for future research.Design/methodology/approachA systematic literature review (SLR) was used to identify relevant articles in Scopus and ISI Web of Science (WoS) databases to get access to the articles. The final sample of 59 articles on CBC on social media published from 2009 to 2021 was selected for review.FindingsThe findings clarified the conceptualization of CBC and revealed three groups of theories, seven groups of antecedents and two groups of consequences. Then, these components were synthesized into an integrative framework as a basis for further developing this research area.Originality/valueThe findings contribute to the implementation of branding strategies aimed at involving customers in co-creating value for the brand.

PurposeProactive risk assessment suggests that risk assessment should emphasize the consequences that it might cause and the opportunities it might create for firms. Hence, this study aims to validate risk impact on supply chain performance in the context of the Vietnamese construction sector. Also, a complex network, in which multiple risk factors mutually affect, impede or promote each other, is developed to assist managers in tackling unpredictable risks proactively. In particular, the authors investigate whether certain risks could be considered either challenges or opportunities for businesses in turbulent times to improve SC performance.Design/methodology/approachThe construction industry is the focal study context as it is one of the most essential industries in charge of providing accommodations, infrastructures and employment for society. 289 valid responses used in this research are from a large-scale survey result, supported by a Japanese government project promoting sustainable socio-economic development in Vietnam.FindingsFrom the study findings, the authors find that external risk brings opportunities for supply chain performance. Meanwhile, demand risk, when it occurs, can reduce the danger level of operational risk, which is an interesting finding of this research. It is evident that when multiple risk factors mutually affect, impede or promote each other, it provides a more meaningful examination of mutually interconnected supply chain risks.Originality/valuePractitioners should perceive risks as an opportunity than a threat. This study contributes to preventing risks and guaranteeing an effective and efficient supply chain by tackling unpredictable risks in a disruptive period. Moreover, data on validating research models collected during the Covid-19 pandemic and Ukraine and Russia conflicts reflect the topicality of this study.

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In recent years, although scholars and practitioners in the supply chain (SC) field have become increasingly aware of the importance of social media for multipurpose applications, the subject remains unclarified about its functions and outcomes, especially in the 4.0 context. This review paper aims to visualize the big picture and structure of knowledge related to the application of social media in managing supply chains by adopting a bibliometric analysis on a sample of 354 research articles retrieved from the Web of Science during the period between 2008 and 2022 with two widely used bibliometric techniques: co-citation and co-word analysis. We discovered five major clusters of how social media is used in the supply chain context, including (1) in enhancing supply chain sustainability and business transformation, (2) social media analytics as an effective technique to extract business value, (3) in facilitating communication and coordination in the supply chain network, (4) in promoting social interaction and customer relationship management, and (5) in the development of supply chain relationship management. These will enable practitioners to adopt early changes in their SC, allowing them to become competitive and gain market leadership. Supply chain managers can connect with other SC stakeholders and share information through social media to improve operations, establish relationships, reduce risks, and altogether reach for sustainability. Potential research ideas are also offered for future investigation.