Academic libraries have been exploring alternatives to publisher's "Big Deal" e-journal packages due to budgetary restrictions, complicated and inflexible contracts, and questions about the value of adding peripheral titles to their collections. A possible alternative to e-journal bundles is Pay-Per-View (PPV), which allows articles to be purchased on an individual basis. This article explores one library's experiences beginning to unbundle a publisher's "Big Deal," using a mix of individual journal subscriptions and PPV.It provides detailed analysis of articles purchased by PPV when library patrons were offered unfettered access to virtually the entire publisher's collection for the first time. It also offers suggestions on how to improve PPV infrastructure for adoption by academic libraries, including extending the viewing period, offering customizable intercept messages, enhancing usage reporting, and making it possible to limit access to titles within the collection.Many academic libraries subscribed to publishers' "Big Deal" or bundled e-journal packages with expectations of significantly expanded access for relatively small increases over historical expenditure levels. "Big Deal"