The increasing use of Instagram as a social media that is used as a marketing tool raises a new promotion strategy, namely endorsement. Veil producers use endorsers as communicators in this strategy. The selection of endorsers in this study was seen from two criteria, attractiveness and credibility. This study uses a descriptive research method with a qualitative approach. The study was conducted in May-August 2018 in Bandung. The subjects in this study were voal veil producers, Tina Krisnandy, the main owner of Rahina Indonesia and Delita Nursyahfitri Amalia, the owner of Syamaita. Subject research through purposive sampling. The conclusion of this study is that there are differences in the use of endorsement in both voal veil producers where for large producer endorsement is not the main strategy of promotion while for medium producer is the opposite. For producers the attractiveness factor of communicators is a great influence on consumers. As for consumers, despite recognizing the influence of the endorser's attractiveness, they also attach importance to credibility.Keywords : endorsement, endorser, communicator, attractiveness, credibility

This study aims to describe how the communication management carried out by DISKOMINFOSTANDI in an effort to improve service quality through the Si Badra Application program. This  research  is  a  used  of  descriptive qualitative research methods. Data collection techniques through interviews, observation and documentation. The results showed that the communication management process carried out consisted of four stages, namely the analysis, planning, implementation, and control stages. In this stage DISKOMINFOSTANDI was less prepared in the implementation process, namely the training carried out. But it is very good in the other processes.

This research is based on the poor performance of government employee, especially in enviromental management. Dinas Kebersihan dan Pertamanan Kota Bogor as the government institution responsible for enviromental issues that need to improve the enviromental quality so can be enjoyed by all the citizen. Employee performance can be affectted by organizational communication climate and organizational behavior, where a good communication climate can result in job satisfaction of employee. Employees who have job satisfaction tends to increase its performance. Improved performance of the individual in the end can increase the productivity of the organization. Organizational behavior can improve the ability of the manager/supervisor in understanding other/the employess. Also can improve the quality and productivity of employee with a way to show employer how to empower them, to design and implement change programs, improving service and helping employees cope with work-life conflict and establish a healthy working climate. Accordingly, this study aims to determine the extent of the influence of communication climate and organizational behavior on employees performance. This research is quantitative, using survey method, which is distributing questionnaires using saturated sampling technique or census. The result showed that there are positive relationship between organizational communication climate and organizational behavior, either partially or simultaneously on employee performance. So, in order to improve the employee performance in Dinas Kebersihan dan Pertamanan Kota Bogor, communication climate and organizational behavior also needs to improved.Keywords: Organizational Communication Climate, Organizational Behavior, Performance, Dinas Kebersihan dan Pertamanan Kota Bogor

Abstrak:Herways_id merupakan salah satu merek lokal yang bergerak di bidang pakaian wanita. Dalam waktu yang singkat Herways_id dengan akun Instagramnya @herways_id bisa mendapatkan respon pasar yang sangat baik dengan waktu break event point yang relatif cepat dan jumlah followers yang banyak. Selain itu Herways_id memiliki engagement rate cukup tinggi yaitu 5,13% Dalam penelitian ini peneliti ingin mengetahui pola komunikasi dalam pemasaran Herways_id. Penelitian ini merupakan jenis penelitian kualitatif. Hasil penelitian menggambarkan bahwa pola komunikasi dalam pemasaran digital Herways_id memakai pola komunikasi primer, sekunder dan sirkuler. Pada pola komunikasi primer ditemukan strategi pemasaran Fear of Missing Out (FOMO).Kata kunci :Brand, herways_ID,pemasaran, pola komunikasi Abstract:Herways.id is one of the local brands of women’s clothing. In a short time Herways was able to get a very good market response with a short break event point and a large number of followers and engagement rate at 5.13%. In this study, researchers wanted to know the marketing communication patterns in Herways.id. This is a qualitative research. The results of the study illustrate that communication patterns in digital marketing Herways.id use primary, secondary and circular communication patterns. In the primary communication pattern found the Fear of Missing Out (FOMO) marketing strategy.Keyword:Brand, communication pattern herways_ID, marketing

Technology mobile application is utilized by the Bogor Botanical Gardens under Lembaga Ilmu Pengetahuan Indonesia (LIPI) as one of the attractions in the city of Bogor by designing an Android-based mobile application for visitors to the Bogor Botanical Gardens, called Jelajah Kebun Raya Bogor application. This research is a qualitative descriptive study using Kotler's theory of the quality dimensions of service delivery which includes physical evidence, empathy, reliability, quick response and assurance. The results of the research note that the application is designed to improve the quality of public services and to facilitate the visitors down the extent of the area of the Bogor Botanical Gardens. There are features on applications i.e., features information about the history of the plant and other historic buildings that are in the Bogor Botanical Garden to make it easy for visitors to get the information needed to facilitate navigation and features visitors exploring the vastness of the areas of the Bogor Botanical Gardens, content in the application is accurate and secure, in accordance with the needs of visitors, improve the renewal applications. Keywords: Service Improvement, Mobile Application, Jelajah Kebun Raya Bogor.