Discourse on male sexuality in mid-to-later life has exploded in recent years (Gullette 1998). Attention to this topic has been spurred by the advent of (highly profitable) sexuopharmaceutical 'solutions' to erectile changes affecting older men. 'Success' stories abound in the media and in medical literature related to the restoration of faulty erections and ailing sex lives through drugs such as Viagra (sildenafil citrate), Uprima (apomorphine) and Cialis (tadalafil). In this paper we explore some of the ways in which notions about ageing and male sexuality are changing in popular cultural and medical texts in response to the advent of Viagra and the increasing authority of biomedicine in this area. We also demonstrate how the recent biomedical endorsement of 'sex for life' (the imperative to maintain an active youthful masculine [hetero]sexuality -defined in terms of male orgasm through penetrative sex) may be challenged by the very accounts of older men who are, or have been, affected by erectile difficulties and have used drugs like Viagra themselves. We present the perspectives of mid-to-late life heterosexual men in New Zealand whose stories question the contemporary biomedical privileging of erections and intercourse 'at any cost and at any age'. We argue that the current push to identify and treat so-called erectile dysfunction (and restore erections and penetrative sex to relationships) neglects some men's own experiences of alternative modes of relating sexually that they identify as 'normal', 'healthy', 'enjoyable' and 'satisfying' for them and their partners; and undermines their understanding of such changes as positive outcomes of ageing, experience and maturity.

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While much is known about the efficacy and safety of sexuopharmaceuticals used by men for the treatment of erectile difficulties, there remains a dearth of knowledge on the perspectives and experiences of their sexual partners. In particular, few studies have focused on the possible detrimental effects for women of Viagra use within a heterosexual relationship. In this paper we report on a qualitative study based in New Zealand, which involved in-depth interviews with 27 women whose partners used Viagra. A number of key dimensions were identified, three of which revealed issues and concerns for women regarding the use of Viagra by their male partners: the neglect of women by those producing and prescribing Viagra; the embodied relationship (which encompasses physical and psychosocial effects of Viagra use); and broader socio-cultural implications ( e.g. the impact of 'the culture of Viagra' on understandings about sexuality in older age, and on ideas about male and female sexuality). We argue that while previous medically-oriented research in this area has generally assumed an unproblematic link between Viagra use and the resumption of penetrative sex within heterosexual relationships, more attention needs to be paid to partners' perspectives and desires, and to the specific dynamics of any given relationship. Moreover, while the publicity surrounding Viagra may potentially facilitate more positive attitudes to sexuality in older age, it may also produce a societal expectation that 'healthy' and 'normal' life for older people requires the continuation of 'youthful' (energetic) sex lives focused on penetrative intercourse.

In recent years there has been a cultural-scientific shift in the ways in which ageing and sexuality are represented. This has been most notable in the popular media where the predominant portrayal of asexual old age is increasingly accompanied by newer images of the 'sexy oldie'. While this shift counters conventional stereotypes of the asexual and disengaged elderly, the implications for seniors of such a change have not yet been adequately researched. Do senior viewers read images of sexy oldies as a challenge to traditional framings of older people as not sexually desirable, desirous, or capable? Do such portrayals disrupt the 'unwatchability' of elderly bodies and sexuality? This article draws on material from a reception study of seniors' readings of the film The Mother (2003) and focuses on the tensions and contradictions within and between the responses of focus groups of men and women (aged 49-85). In particular, I explore the ways in which some female participants' affective responses of 'disgust' to a filmic image of a naked, sexually active woman in her 60s, work to reconstitute it as 'unwatchable'.

This article is located in contemporary feminist interrogations of postfeminism and postfeminist popular culture. Fashion articulates a postfeminist ideology through notions of empowerment via sexuality and consumption, and engages a postfeminist aesthetic of the ‘sexy’, desirable young woman. Recognising the potential complications of these postfeminist constructions and practices for embodied identities of girls within discourses of child innocence, in this article we explore how girls negotiate contemporary postfeminist meanings of femininity marketed to them in fashion. To do so, we examine narratives extracted from a media video diary component of a ‘tween’ popular culture project with 71 pre-teen girls. Using a psycho-discursive approach within a feminist poststructuralist framework, the analyses focus on ways girls engage with and disengage from postfeminist identities constituted through ‘girlie’ and ‘sexy’ clothing. Our findings illuminate the fluidity of girls’ subjectivities as they positioned themselves in some moments within constraining discourses of girlhood femininity (e.g. influenced by media) and at other times as critical ‘savvy’ consumers, rejecting marketing ploys and ‘sexy’ identities. In narratives of clothing practices we found careful, situated negotiation of clothing styles open to sexual meanings and distancing from ‘sexy’ dress through refusals, derogation of other girls and negative affective responses. These practices intersected with class and age and commonly used regulatory and constraining discourses of femininity. We argue that the challenge for feminisms and feminists is to find ways to research and work with/for girls that will open up spaces to explore meanings of femininity that escape limiting, repressive boundaries.