The most widely accepted explanation for the rally-round-the-flag phenomenon is a relative absence of elite criticism during the initial stages of foreign crises. In this study we argue that the nature and extent of elite debate may matter less than media coverage of any such debate, and that such coverage is heavily influenced by commonly held professional incentives and norms that lead journalists to strongly prefer certain stories over others. We also argue that not all messages in this debate matter equally for public opinion. Rather, the persuasiveness of elite messages depends on their credibility, which, in turn, arises out of an interaction between the sender, receiver, and message.Hence, only by understanding the interactions between elites, the public, and the press can we account for variations in public responses to presidential foreign policy initiatives. We test our theory by examining public opinion data and network news coverage of all major U.S. uses of military force from 1979 to 2003. We content analyze all congressional evaluations of the president and the executive branch of government from the three network evening newscasts within 60-day time periods centered on the start date of each use of force. Our results offer strong support for the theory.
Research has shown that messages of intra-party harmony tend to be ignored by the news media, while internal disputes, especially within the governing party, generally receive prominent coverage. We examine how messages of party conflict and cooperation affect public opinion regarding national security, as well as whether and how the reputations of media outlets matter. We develop a typology of partisan messages in the news, determining their likely effects based on the characteristics of the speaker, listener, news outlet, and message content. We hypothesize that criticism of a Republican president by his fellow partisan elites should be exceptionally damaging (especially on a conservative media outlet), while opposition party praise of the president should be the most helpful (especially on a liberal outlet). We test our hypotheses through an experiment and a national survey on attitudes regarding the Iraq War. The results show that credible communication (i.e., ''costly'' rhetoric harmful to a party) is more influential than ''cheap talk'' in moving public opinion. Ironically, news media outlets perceived as ideologically hostile can actually enhance the credibility of certain messages relative to ''friendly'' news sources.
Partisan bias in the news is a perennial matter of concern and debate for scholars, journalists, politicians, and citizens. Although there are abundant opinions about the magnitude, direction, and even existence of media bias, producing a scholarly consensus on the issue has proven difficult for several reasons. In particular, scholars studying media bias empirically must overcome problems of subjectivity, strategic behavior by the actors involved in the process, and especially the absence of suitable baselines against which to assess bias. This article reviews some approaches to studying media bias and explores several promising strategies and tools scholars have developed to help overcome these obstacles. I conclude with suggestions for future research in the area.
Prevailing theories hold that U.S. public support for a war depends primarily on its degree of success, U.S. casualties, or conflict goals. Yet, research into the framing of foreign policy shows that public perceptions concerning each of these factors are often endogenous and malleable by elites. In this article, we argue that both elite rhetoric and the situation on the ground in the conflict affect public opinion, but the qualities that make such information persuasive vary over time and with circumstances. Early in a conflict, elites (especially the president) have an informational advantage that renders public perceptions of “reality” very elastic. As events unfold and as the public gathers more information, this elasticity recedes, allowing alternative frames to challenge the administration's preferred frame. We predict that over time the marginal impact of elite rhetoric and reality will decrease, although a sustained change in events may eventually restore their influence. We test our argument through a content analysis of news coverage of the Iraq war from 2003 through 2007, an original survey of public attitudes regarding Iraq, and partially disaggregated data from more than 200 surveys of public opinion on the war.
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