This qualitative textual analysis examines the attitudes and beliefs of the U.S. sports industry reflected in news stories through quotations (n = 405) employed by writers in the media. The researchers analyzed quotations from U.S. national newspapers regarding Jason Collins (National Basketball Association) and Michael Sam (National Football League), the first openly gay athletes in their sports leagues, and their coming-out announcements. The findings from the quotations suggest that the National Basketball Association is more accepting toward the presence of gay male teammates than adhering to a more inclusive definition of masculinity. The National Football League, however, is more resistant to the presences of gay male teammates, with more attitudes aligned with a traditional hegemonic masculinity. Whereas both organizations openly state their support for equality, there are still obstacles to achieving GLBT equality in professional sports leagues.

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