In this era of industry 4.0, the role of technology is getting bigger and broader in the industry. This technology has changed some of the old habits and paradigms in the relationship between companies and job seekers. One of the changes currently occurring is that job seekers can find information related to a company through an online collaborative company review which can be found easily on the employment website. This study aims to determine what information job seekers consider essential from an online collaborative review of a company. Data from the 203 millennial generations in Indonesia were collected. The study results found that the most sought-after variable from an online collaborative company review was Basic salary exposition, followed by Job description. The following variable is Work-life balance or working condition, followed by the Company profile variable, Benefits and incentives, Positive things about a company, and negative things about a company.

The Motion picture industry is somehow a unique industry when compared to other industries. Ticket prices for all films are the same, because of that price is not the main variable in decision making for watching a film. A review can become one of the most powerful variable when choosing which film to watch by the customer. Other than that, different from other industries and products, reviews that come in the form of narrative and detailed expositions tend to be avoided by customers because it will ruin the satisfaction of watching films activity due to leakage of information from the film plot and storyline. One that can be an aid for film customer is online review aggregator’s score that accumulated from a bunch of scores that are given from either critics or fellow customer and it made online review aggregator viewed as a more objective reviewer. This study aims to find whose review at the online review aggregator website will be more influential on customer purchase intention of Indonesia’s moviegoers. Data of 220 Indonesia’s millennial generation were retrieved and analyzed during the research. This research finds out that customers in Indonesia can be influenced by score or rating that comes from online review aggregator, an equally good review from critics and customer can increase customer purchase intention and vice versa. Furthermore, customer’s score or rating is the one more influential by a small margin compared to the score from critics.

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Competition in the motion picture industry continues to intensify at a very rapid pace. This phenomenon makes the production house continue to try to look for new ways to maximize revenue from the short life cycle of a film. One of the variables currently playing a larger role in decision-making to watch a film is a review. Two types of reviews are often used in the motion picture industry, namely the reviews from critics and fellow consumers. This study tries to see whose review will trigger a hype or buzz that much needed in the motion picture industry. Data from 219 respondents were collected to see their response regarding a review and whose review will encourage them to talk about a film to their peers and ultimately create the hype needed by a film. There are different perceptions for reviews given by critics, and fellow consumers with reviews from fellow consumers have greater potential to create and ignite hype in the motion picture industry.