Sampling programs to establish baseline ecosystem information (e.g., species abundance and diversity) often fail to consider the potential influence of sampling techniques on results. Research on sampling economically important insects has demonstrated the possible influences of trap color and trap placement on results, but few data have been collected from natural environments. Consequently, we examined the effects of color (yellow and blue) and placement (exposed and shaded by plants) of sticky traps on insect captures and diversity estimates from a Nebraska inland salt marsh community. We identified 1913 specimens from 67 insect families collected during five trapping dates in July 1996. More Cicindelidae were collected on exposed traps, and more Staphylinidae, Dolichopodidae, Cicadellidae, and Thripidae were collected on shaded traps. More Dolichopodidae were collected on yellow traps, while more Syrphidae and Thripidae were collected on blue. Shannon and alpha diversity measures were significantly higher for shaded traps than exposed traps, but were not affected by trap color. Our results highlight the importance of characterizing sampling techniques when establishing diversity estimates. These data provide the first complete accounting of community‐level insect response to colored sticky traps and provide new information for color preference of non‐economic insect species.

Summary 1. Adult tiger beetles of the genus Cicindela often co‐occur within a habitat but larvae do not. Larvae are sedentary and form usually permanent burrows at the site of oviposition where they require 1–3 years for development. 2. To test niche partitioning based on ovipositional preference, the behaviour of two sympatric salt marsh tiger beetles, Cicindela circumpicta and C. togata (Coleoptera: Cicindelidae), were examined. 3. In laboratory studies, female C. circumpicta and C. togata distinguished between experimental salinities, with the former preferring 4 parts per thousand (ppt) and the latter preferring 12 ppt. In the field, C. circumpicta larvae were associated with lower salinities (1–3 ppt) and vegetation along the edges of salt flats while C. togata larvae were found on open salt flats often near halophytes (average salinity = 7.8 ppt). 4. In the field, females chose sites for oviposition in response to shade but not vertical landmarks. In a direct test, 53 of 56 new larval burrows occurred in shaded treatments, three in nonshaded controls. 5. Compared with nonshaded controls, shade increased survival of eggs that were collected in the laboratory and placed in the field. For C. circumpicta eggs, 78% placed in shaded treatments hatched, while significantly fewer (22%) hatched in exposed treatments. For C. togata, 43% of eggs placed in the shade hatched, while no eggs placed in exposed treatments hatched. 6. These results support the hypothesis of niche partitioning between C. circumpicta and C. togata based on ovipositional choice and resulting larval habitat.