Smart appliances will become the direction of home development in future. However, smart appliances still have some problems in user experience. This study determines the dimensions of the smart appliances scale from two fields of industrial design and marketing management, divides them into five dimensions: sensory experience, performance experience, interactive experience, emotional experience, and associative experience, and discusses the relationship between these five dimensions and user consumption intention. At the same time, it studies gender differences in the relationship between the five dimensions of user experience and consumption intention. The data was collected through a questionnaire from 378 Chinese smart home appliance consumers. Using SPSS and the AMOS-SEM method to analyze the data, the results show that user sensory experience, performance experience, interactive experience, emotional experience, and associative experience have a significant positive influence on the consumption intention of smart appliances. It is further found that there are no gender differences between user experience and consumption intention. This study also proposes four strategies for marketing smart home appliances in China.

Smart home appliances are an inevitable trend for future development, but COVID-19 has affected people's consumption structure. This study aims to investigate the consumption intention of smart home appliances after COVID-19 among Chinese residents and examine whether they differ based on gender, age, population size, education level, and income. A random sampling survey was used to collect 1599 questionnaire data. Use descriptive and differential analysis of SPSS 27 to analyse the collected data. The results found that the mean score of residents to consume smart appliances was 3.82, and the mean of repeated consumption intention is the highest, followed by the initial consumption, and the intention to pay more money has the lowest mean score. Additionally, the study found no significant difference in the gender and income of residents on their intention to consume smart home appliances. Meanwhile, there were significant differences in age, education level, and population size. Finally, the researcher proposed to enhance residents' intention to consume smart home appliances from three aspects: advertising, promotion, and quality.