Ambon Island is famous for its natural resources, especially in the Central Maluku Regency such as Hunimua Beach in Liang Village and Natsepa Beach in Suli Village which is famous for its white sand along the coast. Unlike the two beaches, there is a beach in the western part of Ambon Island, precisely in the village of Lilibooi, namely Batu Kapal Beach or Batu Lobang. This beach has the potential to be developed as a tourist attraction. But besides its huge potential, this place still has several obstacles or challenges as a tourist destination. This research was conducted with the aim of identifying opportunities and challenges for developing the tourist attraction of Batu Kapal Beach. This study adopts a descriptive qualitative research method by observing tourism potential and supporting elements of tourism products at Batu Kapal Beach. In addition, the researchers also conducted interviews with the management of Batu Kapal Beach, the local community and the Lilibooi Village Chief regarding their views on the existence of Batu Kapal Beach attractions. Distribution of questionnaires to tourists was also carried out by involving 100 respondents who were randomly selected. The data collected is then processed and analyzed using the SWOT method. The results of this study are that based on calculations from the EFAS and IFAS Matrix, Batu Kapal Beach is in the quadrant point of 0.18 and 0.65 to be precisely in the quadrant I position, which is an aggressive strategy. Where the Batu Kapal Beach can utilize strengths and opportunities to progress, grow and develop in a better direction. Such as cooperating with the government and involving local communities to assist in the process of managing and developing Batu Kapal Beach.

Creative industry has a big influence on the development of tourism destination. Developing a creative industry which is the part of the tourism industry is an assertion in the present. The synergy between the creative economy and the tourism sector is a potential economic development model to be developed in Indonesia, including the Province of Banten. Banten has the potential of tourism commodities such as wicker, a local wealth of Batik Banten, and Weaving Baduy. Banten Province also has 34 centers of small and medium industries including snack center, footwear, metal, bricks, and tile scattered in Serang, Pandeglang, and Lebak. The purpose of this study is to understand the main actor and driving factor of the development of creative industry, to construct the strategy of creative industry development in Banten Province, and to analyze the potential of creative industry development as a tourist attraction in Banten Province. The research method of the study is a literature review with descriptive and explorative approaches. This research found that to develop the creative economy as a driver of the tourism sector requires connectivity, by creating creative product outlets in strategic locations and close to tourist spots. These outlets can be counter or craft centers that can be packaged in tour packages.

Artikel ini bertujuan mengelaborasi pengembangan Usaha Mikro Kecil dan Menengah (UMKM) telah membuat mayoritas sektor ekonomi terutama UMKM menjadi mayoritas pelaku UMKM dan e-Bisnis bisa menjadi inovasi bagi UMKM dan Koprasi dalam upaya pemberdayaan dan memfasilitasi para pelaku UMKM agar usaha mereka bisa terus berkembang seiring dengan perkembangan teknologi bisa berkembang dan banyak yang berakhir pada peningkatan. Hal inilah yang membuat e-Bisnis menjadi berkembang dan pelaku usaha UMKM mengubah strategi penjualan melalui skema digitalisasi. Skema digitalisasi yakni dengan memanfaatkan marketplace (perantara) dan menggunakan media sosial sebagai teknik pemasaran. Selain itu pelaku UMKM harus dapat bersinergi dengan warganet dalam pemasaran produk dan jasa. Dengan demikian skema pengembangan UMKM dapat menjadi salah satu alternatif menyelamatkan pelaku usaha dan dapat berkembang. Artikel ini menggunakan metode studi kepustakaan dengan mengelaborasi berbagai literatur akan pengembangan UMKM dengan E - Bisnis.