Theoretically, low correlations between implicit and explicit measures can be due to (a) motivational biases in explicit self reports, (b) lack of introspective access to implicitly assessed representations, (c) factors influencing the retrieval of information from memory, (d) method-related characteristics of the two measures, or (e) complete independence of the underlying constructs. The present study addressed these questions from a meta-analytic perspective, investigating the correlation between the Implicit Association Test (IAT) and explicit self-report measures. Based on a sample of 126 studies, the mean effect size was .24, with approximately half of the variability across correlations attributable to moderator variables. Correlations systematically increased as a function of (a) increasing spontaneity of self-reports and (b) increasing conceptual correspondence between measures. These results suggest that implicit and explicit measures are generally related but that higher order inferences and lack of conceptual correspondence can reduce the influence of automatic associations on explicit self-reports.
In the present research, the authors investigated how individual differences in working memory capacity moderate the relative influence of automatic versus controlled precursors on self-regulatory behavior. In 2 studies, on sexual interest behavior (Study 1) and the consumption of tempting food (Study 2), automatic attitudes toward the temptation of interest had a stronger influence on behavior for individuals who scored low rather than high in working memory capacity. Analogous results emerged in Study 3 on anger expression in a provoking situation when a measure of the automatic personality trait of angriness was employed. Conversely, controlled dispositions such as explicit attitudes (Study 1) and self-regulatory goals (Studies 2 and 3) were more effective in guiding behavior for participants who scored high rather than low in working memory capacity. Taken together, these results demonstrate the importance of working memory capacity for everyday self-regulation and suggest an individual differences perspective on dual-process or dual-system theories of human behavior.
Implicit and explicit indicators of attitudes or personality traits are positively, and variably, related. This review places the question of implicit -explicit consistency into the tradition of attitude/trait -behaviour consistency (e.g., Wicker, 1969). Drawing on dual-process models, such as the recent distinction between associative and propositional representations (Strack & Deutsch, 2004), we identify a working model of implicit -explicit consistency that organises the empirical evidence on implicit -explicit moderation into five factors: translation between implicit and explicit representations (e.g., representational strength, awareness), additional information integration for explicit representations (e.g., need for cognition), properties of explicit assessment (e.g., social desirability concerns), properties of implicit assessment (e.g., situational malleability), and research design factors (e.g., sampling bias, measurement correspondence).A significant proportion of psychological research over the last three decades concerns the automatic nature of information processing (Bargh, 1997;Khilstrom, 1999;Wegner & Bargh, 1998). Theory and empirical data have broadened notions of core psychological concepts like attitudes, stereotypes, self-concept, goals, personality, and self-esteem to include not Correspondence should be addressed to Wilhelm Hofmann, Fachbereich 8 -Psychologie Universita¨t Koblenz-Landau, Fortstraße 7, 76829 Landau, Germany. Email: hofmannw@ uni-landau.de Preparation of this chapter was supported by a grant from the German Science Foundation (DFG) to Manfred Schmitt (Schm 1092/5-1) and by a grant from the National Institute of Mental Health to Brian Nosek (R01 MH-068447). We would like to thank Rainer Banse, Boris Egloff, Malte Friese, Bertram Gawronski, and Jane Thompson for valuable comments on an earlier version of this chapter.EUROPEAN REVIEW OF SOCIAL PSYCHOLOGY 2005, 16, 335 -390 2005 European Association of Experimental Social Psychology http://www.tandf.co.uk/journals/pp/10463283.html DOI: 10.1080/10463280500443228 just the explicit assessments that are products of introspection, but also implicit components of these constructs that may occur outside of conscious awareness or control (Asendorpf, Banse, & Mu¨cke, 2002;Greenwald & Banaji, 1995;Wilson, Lindsey, & Schooler, 2000). Whereas implicit constructs are assumed to operate automatically and may be inaccessible to conscious experience, their explicit counterparts are conceptualised as reflective (conscious) and capacity-consuming mental representations that influence action through deliberation (e.g., Bargh, 1994;Greenwald & Banaji, 1995). This distinction plays a role in a variety of dual-process theories that distinguish two modes of information processing such as implicit vs explicit (Greenwald & Banaji, 1995;Wilson et al., 2000), automatic vs controlled (Bargh, 1994), impulsive vs reflective (Strack & Deutsch, 2004), and associative vs rule-based (Sloman, 1996;Smith & DeCoster, 2000). These theories share an assumpti...
A moderated process model is presented that attempts to explain the consistency between implicit and explicit indicators as a function of awareness, i.e. the degree to which persons become aware of their implicit attitude, and adjustment, i.e. the degree to which they adjust for the explicit response. In two experiments on attitudes of West Germans toward East Germans and Turks, a number of dispositional moderators pertaining to awareness and adjustment were tested. Concerning moderators affecting awareness, no reliable first‐order effects were found for Private Self‐Consciousness or Attitudinal Self‐Knowledge. However, Attitude Importance generated the expected effect. Concerning moderators influencing adjustment, consistent effects were obtained for Motivation to Control Prejudiced Reactions. Social Desirability and Self‐Monitoring did not moderate the implicit–explicit relationship in the expected direction. Some evidence was found for a second‐order moderator effect between awareness and adjustment, suggesting that adjustment effects may be more pronounced under conditions of high awareness. Copyright © 2004 John Wiley & Sons, Ltd.
The present research examined whether implicit and explicit racial attitudes predict interracial interaction behavior differently as a function of situationally available control resources. Specifically, we investigated how implicit attitudes (Implicit Association Test) and explicit attitudes (Blatant/Subtle prejudice) were related to interracial interaction behaviors of Italians toward an African interviewer (Study 1) and of Germans toward a Turkish interviewer (Study 2). For half of the interview questions, participants' control resources were reduced via a memory task. Across both studies, the Race IAT was more predictive of behavior when participants were taxed than when untaxed. Conversely, explicit attitudes were somewhat more predictive under full resources. Taken together, our findings suggest that available control resources moderate the predictive validity of implicit and explicit attitudes.
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