Given the dearth of studies in developing and Asian countries’ context, the present study attempts to excavate the predictors of enterprise resource planning (ERP) adoption and implementation. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model and open innovation literature, an extended model is proposed encompassing mediator and moderator variables. The study follows the deducting reasoning approach with the positivism paradigm. Out of 235 responses, the study used 225 replies collected through a self-administered sampling, and the data were analyzed by using PLS-based structural equation modeling. The study revealed that the hypothesized direct influences are significant except the influence of facilitating conditions on actual use. Likewise, the intention to use mediates the impact of facilitating conditions on the actual use of ERP. However, there is no moderating effect of education and firms’ size among the hypothesized influence. The study contributes to advance the previous findings by using an extended UTAUT model and validates results with the rest of the world.
Purpose: The present study is an attempt to explore the antecedents of behavioral intention to use artificial intelligence (AI) in recruiting talents by the HR professionals in Bangladesh. Drawing on the principle of the unified theory of acceptance and use of technology (UTAUT), which was built on the premise of technology acceptance model, the theory of planned behavior, the theory of reasoned action, and so forth, the current study has been conducted in the context of Bangladesh.
Method: Building on the understanding of the deductive reasoning approach, the investigation followed the positivism paradigm via a quantitative research strategy. We collected 226 replies from the end-users of AI through a self-administrative survey. We used structural equation modeling (SEM) via SmartPLS.
Results: Henceforth, the results in the findings filmed that all the hypotheses were supported.
Implications: One of the important implications of the present study is the use of the intervention mentioned in this study for the manufacturing and service firms.
Limitation: The major limitation is the use of cross-sectional data which implies that future research must use both cross-sectional and longitudinal data for the generalizability of the observed findings.
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