Purpose -The purpose of this study is to investigate variety-seeking behavior among US wine consumers to determine if there are differences in their personal characteristics, values and relationship with wine. Design/methodology/approach -The research design uses a quantitative research study using data from an online survey of 401 US wine consumers. The Schwartz Value Inventory and the VARSEEK scale are used as measurement instruments. Data are analyzed using descriptive statistics, cluster analysis, ANOVA and discriminate analysis. Findings -The results illustrate strong differences between high variety-seeking consumers compared to moderate variety-seeking and variety avoiders. High variety seekers are younger, hold values favoring stimulation and tolerance of risk, pay more for wine, purchase wine in more locations, prefer more varietals and consider themselves more wine knowledgeable and involved than the other two segments. Practical implications -The results provide implications for wine marketers targeting high variety-seeking consumers, including offering wine brands with a wider array of varietals, wines from different countries, various price tiers and include creative packaging and sustainable messages in their presentation. Originality/value -This paper presents research addressing an important construct for wine marketers attempting to introduce new products and build brand loyalty.
If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to compare and contrast wine sales in neighboring franchise law and non-franchise law states in order to determine impact on wine price, consumer choice, consumer satisfaction, and stakeholder perception. Design/methodology/approach -The study used qualitative interviews with 14 wineries, distributors, and retailers, statistical analysis of Nielsen Scantrack data, and an online survey of 401 wine consumers in Georgia and Florida, USA. Findings -Results show statistical proof that Florida offers more wine selection and lower wine prices on matching brands than Georgia. Qualitative interviews indicate wineries, distributors, and retailers perceive differences in wine choice, price, and overall operating costs in these two states. However, there was no statistical difference between a sample of 401 consumers from Georgia and Florida when asked about their satisfaction level with wine choice and pricing within their state. Research limitations/implications -For practical purposes, the research was limited to only two US states. It would be useful to duplicate this study in other states. Practical implications -Practical implications include the need for new wineries desiring to enter franchise law states to carefully research regulations and distributors before making a commitment, as well as the social issue of less wine choice and higher prices for consumers in Georgia versus Florida. Originality/value -This is the first empirical study in the USA to focus on the impact of wine franchise laws on consumer choice and wine price. It yields useful information that contributes to the body of knowledge for wine and policy research.
With the continual advance of technological research and development, today's sophisticated closed circuit television systems have immense scope in almost every field of security, surveillance and industrial process control — in fact, wherever there is a situation to be observed. In an industrial environment, closed circuit television can be used to fulfil two basic functions — security and process control. Obviously each factory or plant has its own particular requirements, but today's closed circuit television systems can be tailor‐made to meet the individual specifications not only of the large, national organisations, but also those of smaller industrial concerns. In fact, closed circuit television now plays a central role in the design of new plants, rather than being added as an afterthought, and the trend in the 1980s will be towards incorporating closed circuit television into an integrated management system where all building controls are centralised.
This industry note includes data covering the French Champagne industry, as well as major global competitors, consumers, and some artisanal Champagne producers. This note is suitable for exposing students to the French Champagne industry, comparing and contrasting the Champagne brand with sparkling wines from other countries and wine-growing regions, and introducing the concepts of industry attractiveness, competitive force analysis, and industry dynamics.
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