This article introduces the application of informetric methods to the World Wide Web (WWW), also called Webometrics. A case study presents a workable method for general informetric analyses of the WWW. In detail, the paper describes a number of specific informetric analysis parameters. As a case study the Danish proportion of the WWW is compared to those of other Nordic countries. The methodological approach is comparable with common bibliometric analyses of the ISI citation databases. Among other results the analyses demonstrate that Denmark would seem to fall seriously behind the other Nordic countries with respect to visibility on the Net and compared to its position in scientific databases. 1. INTRODUCTION THE AIM OF THIS ARTICLE is to introduce and argue for the interesting idea that it is possible to utilise informetric methods on the World Wide Web (WWW). While informetrics is the research into information in a broad sense and not only limited to scientific communication, the approach taken here will be called Webometrics, which covers research of all network-based communication using informetric or other quantitative measures. It is obvious that informetric methods using word counts and similar techniques can be applied to the WWW. What is new is to regard the WWW as a citation network where the traditional information entities, and citations from them, are replaced by Web pages. These pages are the entities of information on the Web, with hyperlinks from them acting as citations. The use of informetric methods on the WWW is very exciting and allows for analyses to be carried out almost in the same way as is traditional in the citation databases. Until now these ideas have been used in only a few publications [1, 2]. The future for the use of informetric methods in the field of electronic communication was observed by William Paisley in 1990 [3, p. 286]: