The phenomenon of outsourcing is becoming increasingly widespread among organizations and is now one of the strategic decisions that attract the greatest interest from professionals and organizational scholars. The primary purpose of the paper is to contribute with a review of the principal works that address outsourcing from the resource-based view of the firm (RBV). The paper begins by setting out the main premises of outsourcing and then presents the different concepts of outsourcing and proposes a concept that is more in line with the theoretical framework used. This is followed by an analysis of the principal differences and similarities of the treatments of outsourcing from the traditional perspective of the transaction costs economics theory (TCE) and from the more strategic and up-to-date RBV. The next section contains a review of the most significant theoretical and empirical works on outsourcing that address outsourcing from the RBV. The contributions are classified into two categories, depending on the objectives: works that study the propensity to outsource and works that study the relationship between the outsourcing decision and organizational performance. Finally, a framework is proposed that is based on the resource and capability view with the aim of contributing to a better understanding of outsourcing and facilitating future empirical works from the RBV that are complementary and examine issues of greater interest that have been less developed in the literature to date.

The complex reality of a tourist destination requires it to be managed as an integrated system. This work presents a strategic evaluation model of tourist destinations that permits their reality at a given moment to be visualized from an overall perspective. To that end, the model, which focuses on tourism supply chain management, specifies the principal attributes determining destination competitiveness. On that basis, this work analyzes the internal and relational capabilities of each attribute represented in a matrix according to their strategic value. This theoretical framework is empirically tested by means of a study to evaluate the tourist destination of Gran Canaria, which reflects the competitive reality of a mature destination. The results indicate that integrating measures based on sustainability must be taken to be able to re-launch the destination.

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The aim of this paper is to develop a methodology to analyse and position tourism firms based on the value creation concept. An empirical study was carried out using customer evaluations of lodging companies available on the website of Booking.com. Based on this information, three new variables were created to analyse the competitive positioning of firms in a specific tourism destination: ‘quality’, ‘value’ and ‘added value’; and a measurement method was proposed. The result is a manageable methodology that can be used by practitioners and researchers to analyse the lodging market and companies' positioning. The findings show that value is a subjective concept that depends on customers' expectations. Finally, the methodology was implemented in a specific case to show its capacity to analyse market positioning.