The automotive market becomes one of the most interesting application areas for OLED display technology, creating modern and very exciting environment. Many believe that the use of OLED technology can revolutionize the premium automotive display sector, offering a variety of new properties such as flexible integration or superior image quality that would not be possible with other enabling display technologies. However, the harsh environmental conditions of automotive display applications shall be considered in order to satisfy the lifetime of the product and overall quality requirements. Furthermore, the final integration and use case shall be taken into account. We present a general guideline, testing criteria and application properties of an OLED display product, which allowed us to overcome the feasibility issues of OLED technology and successfully introduce it into Mercedes‐Benz passenger cars.

A new light source, energy-efficient-excitation plasma lamp, has been developed in order to improve the performance of LCD backlights and general lighting. The efficiency of lamps and the life time were found to be superior to those in the regular fluorescent lamps or regular CCFLs. The operation principles of plasma lamps, based on the improved electrical energy ionization of the vaporized materials, were described. Very wide operating range of temperature, high efficiency, and long life time of linear plasma lamps will create diverse applications from LCD backlight to general lighting.

Mercedes successfully integrated all displays for instrument cluster, central information, and co‐driver applications seamlessly under one curved‐glass surface.