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Understanding the cultural variation in public preference for marine species is a necessary pre-requisite if conservation objectives are to include societal preferences in addition to scientific considerations. We report the results of a contingent study undertaken at three case-study sites: Azores islands (Portugal), Gulf of Gdansk (Poland) and Isles of Scilly (UK). The study considered species richness of five specific marine taxa (mammals, birds, fish, invertebrates and algae) as proxies of marine biodiversity and the aim of analysis was to estimate from a multi-site perspective public's willingness to pay (WTP) to avoid increased levels of species loss (reduction of species richness) for different marine taxa. Results, based on 1502 face-to-face interviews, showed that income, education and environmental awareness of the respondents were significant predictors of WTP for marine species conservation. Results also indicated that respondents in each of the European locations had different preferences for marine taxa. In the Azores, although mammals and fish were valued highly, small differences occurred in the WTP among different taxa. Respondents in the Isles of Scilly put a relatively low value on fish while algae and marine mammals were highly valued. In Gdansk, respondents defined a clear order of preference for marine mammals> fish> birds> invertebrates and algae. These findings suggested that cultural differences may be important drivers of valuation and undermines the commonly held premise that charismatic/likeable taxa consistently have a disproportionately strong influence on WTP for biodiversity conservation. We conclude that conservation policy must take account of cultural diversity alongside biological diversity.

Recent European legislation requires the adoption of an ecosystem-based approach for managing marine systems in which societal values and good science contribute to attainment of 'good environmental status' for Europe's seas by 2020. At present, there is a lack of studies that consider public values for marine biodiversity changes taking into account the cultural diversity within Europe. We used a contingent valuation survey to explore respondents' marginal willingness to pay (WTP) and motivations to prevent 3 levels of species loss (10, 25 and 50%) as compared to current levels for fish and all marine species. The survey was undertaken in 2 sites: the Azores islands (NE Atlantic) and the Gulf of Gdansk (Baltic Sea). Results, based on 747 interviews, showed that motivations underlying WTP for marine species conservation encompassed primarily bequest values and direct use values. Respondents from different locations differed in their attitudes and values towards marine biodiversity conservation. Scope tests revealed significant differences in WTP for different levels of species loss; however the magnitudes of the scope sensitivity were constrained by a lack of awareness about the consequences of biodiversity changes and the welfare tradeoffs involved. This result highlights the need for the scientific community to better communicate knowledge about the link between biodiversity changes and human wellbeing and to embrace a fuller dialogue between policymakers and the public. A successful ecosystem based approach must accommodate the diversity of preferences and hence may need to be adapted to reflect regional diversity within Europe.

The paper aims at answering questions on implications of the economic valuation of regulatory ecosystem service in maritime spatial planning. The biogeochemical processes that occur in marine sediments such as denitrification, contribute indirectly, though significantly, benefits to human wellbeing. Such direct and indirect benefits are called ecosystem services. According to the Common International Classification of Ecosystem Services (CICES V5.1) for the Integrated Environmental and Economic Accounting, the case study: ecosystem service lies within the: Section - Regulation & Maintenance (Biotic); Division - Transformation of biochemical or physical inputs to ecosystems; Group - Mediation of wastes or toxic substances of anthropogenic origin by living processes and Class - Bio-remediation by micro-organisms, algae, plants, and animals (Code 2.1.1.1). Marine sediments are economically evaluated mainly as sources of providing services (sand and gravel extraction or space for potential industrial use). Their regulatory function is often neglected in such studies. Therefore, we employed the methodology from the field of ecological economics and assessed the economic value of denitrification of the Gulf of Gdansk. This paper suggests the possible implications of using such data in MSP and discusses the competition sea uses in order to determine the final benefits for society.

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