Decision model for product rollover in manufacturing operations.Production planning & control (Print), 28(15): 1264planning & control (Print), 28(15): -1277 AbstractThe purpose of this study is to investigate critical decisions when planning for product rollover at a manufacturing company, and how to organize these decisions. A literature review and a case study are used to develop a decision model. The findings indicate that product rollover can be organized in a fivephase decision model. The research quality is strengthened by a structured literature review, but it can be argued that more empirical research is needed for validation. For researchers, this paper contributes with the identification of critical decisions and a model for product rollover. For practitioners, the study highlights the need to acknowledge the importance of product rollover and its role as a competitive weapon. In earlier studies product rollover has mainly been investigated from a market perspective, so that this study contributes by investigating the issue from a manufacturing perspective.