The digital revolution is radically changing the world we live in. Sensors in smart homes are able to interconnect devices such as thermostats, washing machines, television sets, laptops, tablets, and other objects to the Internet of Things platforms. New digital technologies have introduced important innovations in factories, hospitals, hotels, cities and territories. Industry 4.0 is signaling the end of well-established patterns and is asking scholars, managers and citizens willing to survive in this everchanging and increasingly complex environment to observe it through different lenses and new paradigms. The tourism sector, also, is very much involved in digital transformations, increasingly qualifying them with expressions such as Tourism 4.0 or Smart Tourism. What impact does the digital revolution have on tourism? What do tourism 4.0 and smart tourism have in common? What are the main differences? Adopting a conceptual approach and focusing on the travel and tourism industry, our work aims to provide a point of view and some preliminary answers to the above questions. In paragraph 1 we illustrate the main changes brought about by the digital revolution 4.0 in industry, the Web, and tourism. Then, the concepts of tourism 4.0 and smart tourism are compared in Sect. 2. Section 3 illustrates how the consumer experience of digital tourists changes before, during, and after the trip. Paragraphs 4 and 5 illustrate the challenges of tourism destinations and tourism ecosystems in the smart perspective. In the final section of the paper, we highlight that in the near future it will not be possible for tourism ecosystems and territories to only take into account digital innovations, but they will have to include smart tourism perspectives like sustainability, circular economy, quality of life, and social value; they should also aim to enhance tourism experiences and to increase the competitive advantage of smart tourism destinations. Tourism 4.0 technologies need to be geared toward the improvement of the quality of tourism practices, assuming smartness and sustainability as the right paradigm for improving the quality of life and the social value of both guests and local residents.

The aim of this study is to understand the actual preferences, behaviors, and purchasing decisions of young consumers in the context of sustainability, with an emphasis on luxury products. The primary objective of the research is to determine the impact of ‘sustainable tendencies’ on stimulating the purchase of luxury goods by the Italian Generation Z and Generation Y populations. In addition to examining the intergenerational differences in perception of corporate social responsibility (CSR) and sustainable marketing, the study is aimed at investigating the potential intersection of the consumption of luxury products and the consumption of slow fashion. In particular, through an empirical analysis carried out on a sample of 1314 young consumers in Italy (representing the two generational cohorts), this research provides interesting results which demonstrate the importance of adopting differentiated CSR strategies which are attentive to sustainability based on the demographic characteristics of young consumers of luxury brands. Structural equation modeling is used to analyze and understand the structural relationships between variables. This study thus helps to fill the knowledge gap about the consumption orientation of the younger generations. The results of this study contribute to a growing body of literature on luxury brands and sustainability issues in marketing.

The coronavirus crisis hit the world and affected all aspects of our lives, including consumers’ habits, preferences, and shopping behaviors. The survey, which involved 937 respondents from two countries, examined how the pandemic affected shopping behavior and consumer preferences in Italy and Slovakia. This paper aims to explore the impact of social media on consumer behavior, more specifically, it examines the influence of social media on the preference of specific e-shops during the first wave of the COVID-19 pandemic. Spearman’s rank correlation coefficient was used to determine a statistically significant relationship between the variables and the Mann–Whitney U test and the Kruskal–Wallis H test to assess the significance of differences between respondents in terms of demographic characteristics (residence, age, and gender). The results revealed the existence of statistically significant differences in the use of social media during the first wave of the COVID-19 pandemic in terms of various demographic factors as well as a relatively weak relationship between the social media used and the purchase in the e-shop promoted on the social media.

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This research focuses on the communication of typical–local foods and their consumption as a main motivation for travel experiences and driver of food tourism attractiveness. Past studies have provided an inconsistent understanding of this phenomenon and its underlying psychological processes. Others have called for research on more integrated and effective marketing communications about typical–local foods to increase destination attractiveness, help consumer decision‐making processes and reduce information asymmetry in the food tourism market. Through the application of an integrated framework under the umbrella of signaling theory, we focus on various signals (e.g., “food security,” “trusting relationships,” “emotional value”) associated with three key features of typical–local foods: sustainability, geographical indications and healthiness. We use a combination of neuroscience techniques, including the implicit priming test, eye‐tracking and electroencephalography, to investigate which signals are best at communicating typical–local foods' distinctiveness. We find that consumers/tourists perceive healthiness as typical–local foods' most engaging and attractive product feature, followed by geographical indications then sustainability. Specific signals impact people's visual attention and cognitive engagement differently, with social and emotional attributes being most appealing. Therefore, food tourism managers should focus on these attributes in their communication campaigns to increase food tourism attractiveness and enhance travel experience.