The syntheses of trans-[Ru{4,4'-C[triple bond]CC(6)H(2)[2,5-(OEt)(2)]C[triple bond]CC(6)H(4)NO(2)}Cl(dppm)(2)] (19), trans-[Ru{4,4',4''-C[triple bond]CC(6)H(4)C[triple bond]CC(6)H(2)[2,5-(OEt)(2)]C[triple bond]CC(6)H(4)NO(2)}Cl(dppm)(2)] (20), trans-[Ru{4,4',4'',4'''-C[triple bond]CC(6)H(4)C[triple bond]CC(6)H(2)[2,5-(OEt)(2)]C[triple bond]CC(6)H(2)[2,5-(OEt)(2)]C[triple bond]CC(6)H(4)NO(2)}Cl(dppe)(2)] (21), trans-[Ru{4,4',4'',4'''-C[triple bond]CC(6)H(4)C[triple bond]CC(6)H(2)[2,5-(OEt)(2)]C[triple bond]CC(6)H(2)[2,5-(OEt)(2)]C[triple bond]CC(6)H(4)NO(2)}Cl(dppm)(2)] (22), trans-[Ru{4,4',4'',4'''-C[triple bond]CC(6)H(4)C[triple bond]CC(6)H(4)C[triple bond]CC(6)H(2)[2,5-(OEt)(2)]C[triple bond]CC(6)H(4)NO(2)}Cl(dppm)(2)] (23), and trans-[Ru{4,4',4'',4''',4''''-C[triple bond]CC(6)H(4)C[triple bond]CC(6)H(4)C[triple bond]CC(6)H(2)[2,5-(OEt)(2)]C[triple bond]CC(6)H(2)[2,5-(OEt)(2)]C[triple bond]CC(6)H(4)NO(2)}Cl(dppm)(2)] (24) are reported, together with those of precursor alkynes, complexes with the donor-pi-bridge-acceptor formulation that affords efficient quadratic and cubic NLO compounds; the identity of 19 was confirmed by a structural study. The electrochemical properties of 19-24 and related complexes with shorter pi-bridge ligands were assessed by cyclic voltammetry, and the linear optical, quadratic nonlinear optical, and cubic nonlinear optical properties were assayed by UV-vis-NIR spectroscopy, hyper-Rayleigh scattering studies at 1064 and 1300 nm, and broad spectral range femtosecond Z-scan studies, respectively. The Ru(II/III) oxidation potentials and wavelengths of the optical absorption maxima decrease on pi-bridge lengthening, until the tri(phenyleneethynylene) complex is reached, further chain lengthening leaving these parameters invariant; theoretical studies employing time-dependent density functional theory have shed light on this behavior. The quadratic nonlinearity beta(1064) and two-photon absorption cross-section reach maximal values at this same pi-bridge length, a similar saturation behavior that may reflect a common importance of ruthenium-to-alkynyl ligand charge transfer in electronic and optical behavior in these molecules.