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It is widely believed that there is a relationship between scent and music. For example, there is congruence among certain scent, music, and consumers' buying behaviors according to previous study. However, only limited number of scents and music have been analyzed, which is not sufficient to conclude common characteristics of congruence between scent and music in arousal dimension. Consequently, we investigated the effect of scent on the mood evaluation of music by using four kinds of scents and two music samples. Overall, our results showed the arousal quality of scent would effectively modify the perceived arousal level of music, and scent which was congruent with music on arousal could also increase the affirmation of music. These results therefore underline the potential of scent to enhance listening experience, and those working in the music industry may feel progressively further optimistic in adopting appropriate scent to achieve advanced listening experience.

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Abstract:Currently little is known about how the color of non-edible items such as tableware affect people's perception of food, emotional responses and mood in dining activities. The emotional responses and mood during dining activities are considered more easily affected by colors. In this study, we conducted an experiment to understand Japanese female participants' preference and association about 8 different colors. We also designed 6 different illustration indicating typical dining situations to evaluate the perception of dining activities and color preference in each dining situations. Analysis of variance and correlation analysis were carried out to detect the significant differences between preference of colors and the relationship between color selection and adjective words. The results showed the tendency of light color being preferred to dark color, and explained that different dining situations evoked different mood and interpretation, which might lead to different choice of colors for tableware.

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