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Reflexive monitors (RMs) have been found to be vital to the success of co-innovation projects. While the practices utilized by RMs have been examined in various contexts, we examine the roles they have played in a new cultural context in New Zealand (NZ) and how it has been possible to embed these roles in a diverse range of innovation projects in the primary sector. This article will address this gap in terms of explaining the case-specific behaviours that have been utilized in six different co-innovation projects in the NZ agricultural innovation system. Qualitative data from interviews with five RMs will be used to argue that RMs are a key component in the co-innovation process and are required to play diverse roles depending on project circumstances to enhance system innovation-for example, devil's advocate, project supporter, consensus seeker, conflict mediator, critical enquirer or encourager. The findings have implications for the characteristics that make a good RM in terms of openness to new ideas, facilitation and critical thinking skills and how they report on the practice of monitoring a project reflexively utilizing monitoring and evaluation techniques.

This article draws on the application of interpretive walks in a socio‐geographical study of tourism‐oriented entrepreneurial activity on multi‐generational family farms in New Zealand. We highlight the great potential this method holds for tourism researchers interested in the ways tourist spaces are produced in processes of place‐making. Mobile methods have been a feature of qualitative field research in several disciplines for some time, particularly in cultural geography with its emphasis on human interactions in and with landscapes. The interpretive walk, known also as the walking interview, has been applied mainly in urban neighbourhood, health, transport, and housing research, where it has proven very useful for revealing human connections to place that have been difficult to elicit using stationary face‐to‐face interviews. This article is one of the few that reports on the use of the method in a farm tourism setting. It is also one of few applied studies seeking to understand the local geographies of farm tourism and their connections to the farm site as both family home and place of primary production. The method is characterised as an effective tool for navigating and interpreting the socio‐spatial settings in which new rural tourism ventures emerge, evolve, and are embedded. The approach allows for unexpected encounters with spatial practices and strategies, projects, and objects, behind which lie stories of changing human relationships with the land, economy, and community, and of the exigencies of everyday life that are less readily unearthed using conventional interviews.

This paper reports findings from a study of the adaptive re-purposing of farm buildings for a wide array of agritourism activities. The research is being conducted in New Zealand where the international visitor sector is thriving. In response, an increasing number of farmers are attempting to boost their farm incomes by adding tourism ventures to their business portfolios. In doing so, many of them are using and preserving rural cultural heritage, particularly old agricultural and other rural buildings, while also diversifying farm activity. This element of agritourism therefore has an important role in the protection and adaptive re-use of farm buildings, farm landscape change, and the creation of new value and values in the countryside. In the cases we have studied, this entrepreneurial activity is largely farmer-driven and undertaken with some, but limited, financial support from central and local government. In considering the policy implications of our work, we call for the provision of advisory services to facilitate and enable New Zealand farmers to create profitable and sustainable high-quality tourism services that simultaneously preserve farm buildings.