Crowdsourcing systems like Amazon's Mechanical Turk (AMT) allow data to be collected from a large sample of people in a short amount of time. This use has garnered considerable interest from behavioral scientists. So far, most experiments conducted on AMT have focused on survey-type instruments because of difficulties inherent in running many experimental paradigms over the Internet. This article investigated the viability of presenting stimuli and collecting response times using Adobe Flash to run ActionScript 3 code in conjunction with AMT. First, the timing properties of Adobe Flash were investigated using a phototransistor and two desktop computers running under several conditions mimicking those that may be present in research using AMT. This experiment revealed some strengths and weaknesses of the timing capabilities of this method. Next, a flanker task and a lexical decision task implemented in Adobe Flash were administered to participants recruited with AMT. The expected effects in these tasks were replicated. Power analyses were conducted to describe the number of participants needed to replicate these effects. A questionnaire was used to investigate previously undescribed computer use habits of 100 participants on AMT. We conclude that a Flash program in conjunction with AMT can be successfully used for running many experimental paradigms that rely on response times, although experimenters must understand the limitations of the method.

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Word identification is undeniably important for skilled reading and ultimately reading comprehension. Interestingly, both lexical and sublexical procedures can support word identification. Recent cross-linguistic comparisons have demonstrated that there are biases in orthographic coding (e.g., holistic vs. analytic) linked with differences in writing systems, such that holistic orthographic coding is correlated with lexical-level reading procedures and vice versa. The current study uses a measure of holistic visual processing used in the face processing literature, orientation sensitivity, to test individual differences in word identification within a native English population. Results revealed that greater orientation sensitivity (i.e., greater holistic processing) was associated with a reading profile that relies less on sublexical phonological measures and more on lexical-level characteristics within the skilled English readers. Parallels to Chinese procedures of reading and a proposed alternative route to skilled reading are discussed.