This cross-age study explored the structural complexity and propositional validity of knowledge about and attitudes toward sharks, and the relationships among knowledge and attitudes. Responses were elicited from a convenience sample of students (5th, 8th and 11th grade, and college level) and senior citizens (nˆ238). All subjects constructed a concept map on sharks and responded to a Likert-type attitude inventory. Based on the work of Novak and Gowin (Leaning How to Learn, Cambridge University Press, 1984), concept maps were scored for frequencies of non-redundant concepts and scientifically valid relationships, levels of hierarchy, incidence of branching and number of crosslinks. The attitude inventory, emerging from Kellert's (The Value of Life: Biological Diversity and Human Society, Island Press, 1996) work, generated subscale scores on four affective dimensions: scientific, naturalistic, moralistic and utilitarian/negative. Significant differences were found among subject groups on all knowledge structure variables and attitudinal dimensions. Gender differences were documented on three of four attitude subscales. A series of simple, mulitiple and canonical correlations revealed moderately strong relationships between knowledge structure variables and attitudinal dimensions. The pattern of these relationships supports conservation education efforts and instructional practices that encourage meaningful learning, knowledge restructuring and conceptual change (Mintzes et al.