As America becomes more ethnically diverse and culturally pluralistic so do the employees and consumer's of the hospitality industry. To be prepared to meet the needs of these people management must have an understanding of the cultural basis for value systems, social and interpersonal interactions, the work ethic, motivation, and communication systems. An awareness in the hospitality industry of both personnel and consumer relations within a multicultural, multiracial and multiethnic society will provide individuals with a cross cultural perspective on management styles and skills.
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