Business result of franchise outlets in food and beverage industry is influenced by many factors including: transfer, receive, relation and environment one. This study aims to clarify which and how the factors belong to environment franchise could influence business result of franchise outlets. Especially, during researching process authors found out resident' advocacy -the new factor in this group -affects business result. By using the Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM), authors recognize that the new factor on resident's advocacy influencing the most among the environment factors group.

Business performance of franchise outlets in food and beverage industry is influenced by many factors, including transfer, receive, relation quality and environment. This study aims to clarify which and how receive factorsinfluence the performance of franchise outlets. Using the Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM), the author found that the level of understanding isof great importance to receive factorsand strongly affects the performance of franchise outlets. This is a new finding in the study of franchise in food and beverage industry in South East Asia in general and in Vietnam in particular.