Slow fashion that improves with an increasing awareness of sustainability has changed consumers' value perception and purchasing behaviours. The aim of this study is to determine slow fashion dimensions that influence consumers' value perceptions for slow fashion products and to reveal the effects of the perceived value on consumers' intentions to purchase and willingness to pay higher prices. The sample includes 725 students pursuing higher education in Turkey and Kazakhstan. Exploratory and confirmatory factor analyses were used to specify the factor structure of the variables used in the research, and structural equation modelling was used to test the hypotheses. Data analysis showed that authenticity, locality, and exclusivity aspects in Turkey and equity, functionality, locality, and exclusivity aspects in Kazakhstan contributed to perceived customer value. Perceived customer value in both groups positively affects the intention to purchase and the willingness to pay higher prices. In addition, consumers who intend to purchase slow fashion clothing are willing to pay higher prices than other products. The results suggest that consumers in different countries have different orientations that influence their perceptions of value. From this perspective, this study can provide designers with insights on the importance of making sustainable designs that are appropriate to the target market beyond the trends imposed by the global fashion industry.

PurposeThis study aims to determine the effects of consumers' perceptions of value and environmental concerns toward recycled content clothing on consumers' attitudes and purchase intentions toward these products.Design/methodology/approachThe research methodology consisted of consumer survey. Female consumers registered in the labor market in the province of Konya in Turkey constituted the sample of the study. A total of 296 female consumers selected by a simple random sampling method, and taking into account time, cost and accessibility criteria, constituted the sample of the study.FindingsPerceived customer values and environmental concerns were found to be much more effective on purchase intentions, although they were weak in positively affecting customers' attitudes toward recycled content clothing. Findings show that emotional, epistemic and conditional values and environmental concerns positively affect purchase intentions.Research limitations/implicationsThe sample in this study consisted of just female consumers with income in the city of Konya, Turkey. The results might be different in different demographic groups and different cities of Turkey.Practical implicationsConsumers have positive attitude toward the idea of using recycled fibers in their clothes.Originality/valueThe literature generally includes research examining consumers' behavior toward sustainable fashion. This research focuses on the value perceptions and attitudes of Turkish consumers toward recycled content clothing – a market and topic that have not been studied much before.

With rapid production in ready-made clothing, the consumption increases rapidly as well.

Kostüm, tiyatro sahnesinde karakterleri ve yapımın doğasını anlamada önemli bir iletişim aracıdır. Sahnedeki sessiz tercüman olarak da nitelenen kostüm, seyirciye bilgi vermenin yanı sıra performansındaki görsel etkiyi artırmak yoluyla oyuncuya da destek olmaktadır. Kostümün tiyatro sahnesini oluşturan diğer tasarım uygulamaları, yönetmen ve oyuncularla ilişkisinin ortaya konulması, tutarlı ve etkili bir sahne oluşturmak açısından önemlidir. Bu çalışmanın amacı, tiyatro sahnesi için kostüm tasarım sürecini belirlemek ve kostümün tiyatro sahnesindeki diğer yaratıcı süreçler ve kişilerle ilişkisini ortaya koymaktır. Araştırmada örnek olay modelinden faydalanılmıştır. 2016-2017 tiyatro sezonunda Konya Devlet Tiyatrolarında sahnelenen Fermanlı Deli Hazretleri oyununun kostüm tasarım süreci, araştırmanın örneklemini oluşturmuştur. Örneklemin belirlenmesinde yargısal örneklem tekniklerinden amaçsal örneklem seçim tekniği kullanılmıştır. Araştırma verileri araştırmacı tarafından geliştirilen görüşme formu kullanılarak kaydedilmiştir. Araştırma sonucunda sahneyi oluşturan kostüm, dekor ve ışık unsurlarının bir bütün olarak görüldüğü, en yaratıcı ve verimli sonuca ulaşmak için kreatif ekibin yönetmenin öncülüğünde ortak çalışması gerektiği sonucuna ulaşılmıştır. Elde edilen bulgulardan yola çıkarak tiyatro için kostüm tasarımı yapmak isteyen tasarımcılara önerilerde bulunulmuştur.