Estetika visual dalam film ditentukan oleh aspek sinematografi. Kemampuan seorang sineas dalam sinematografi menjadi kunci kualitas estetika visual. Dalam sejarah perfilman, peranan kamera perekam adegan tidak terlepas dari sejarah fotografi. Dalam kaitan ini, memahami fotografi menjadi dasar seseorang mempelajari sinematografi yang lebih mudah. Tujuan penelitian ini untuk membantu memahami sinematografi dari sudut pandang fotografi dengan kamera dslr (digital single-lens reflex). Metodenya berupa paparan teknis kaidah fotografi yang dibandingkan dengan kaidah teknis sinematografi yang berbasis kamera dslr. Pemahaman aspek teknis meliputi aspek ratio bidang frame, sistem pembacaan visual secara digital, ukuran sensor, exposure dan shutter, lensa beserta dampaknya, faktor iso dan noise. Faktor kompresi gambar dalam penyimpanan juga menjadi pembahasan. Hasilnya berupa pemahaman yang mengkorelasikan & perbandingan teknis fotografi dengan sinematografi untuk video atau film. Sehingga pengguna fotografi dengan dslr pun bisa memanfaatkan fasilitas video membuat karya sinematografi.

A work of visual communication design which aired on the television screen has a different perspective in its interpretation in the eyes of the audience when compared to other media. By understanding the characteristics and nature of media, proper exploration of graphic design can easily be created. Through literature study, observations of the author as a practitioner of graphic design for television and comparisons with the print media will facilitate the understanding of this study.

The size of the palm oil industry in Indonesia raises concerns about environmental sustainability, but on the other hand, this industry is also needed by the community. It has led to the emergence of organizations or institutions that apply certification standards in the palm oil industry, one of which is the Roundtable on Sustainable Palm Oil (RSPO). This animation is created to introduce the RSPO and invite the audience to understand the products made from palm oil that care about the environment. The message delivered about RSPO-labeled products is that the products are more responsible for sustainable environmental issues. This animation production method goes through pre-production stages that focus on the core message, production in the form of visual asset design to the animation process, and post-production for artistic finishing touches. The final result is an educative animated film that is easy to understand and packaged with an attractive design.

Corruption in Indonesia is such a life culture that is hardly to be eradicated. In order to solve it, there must be serious and strong will. Campaigning through public service advertising is one part of good moral message disseminating efforts. In producing PSA about corruption, it needs special strategy so the disseminated message could be transferred easily by target audience. One method is creative approach in advertising strategy. To make the production easier, there are stages: pre-production, production and post-production. Production method is through photographic and motion graphic. Motion graphic generally time-based visual media cutting which combine film language and graphic design. The result is a public service advertising film 60’ durated time, in anti-corruption theme. Meanwhile, disseminated message about close relationship between a mother and her child, unhappy because her child is a corruptor. Thus, audience will easily emotionally touched through this public service advertising.

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