Natural foods are important to consumers, yet frustrating to producers due to the lack of a formal definition of “natural”. Previous work has studied how consumers define naturalness and how they rate the naturalness of various products, but there is a gap in knowledge relating to how color and flavor additives impact perceptions. The objective of this study was to understand how colorants and flavorants on ingredient statements affect perceptions of naturalness. An online survey was launched in the United States, United Kingdom, and Australia to determine how consumers perceive products with ingredient statements containing different combinations of artificial and natural colors and flavors when shown with and without the product identity. Results showed that consumers look at the whole product primarily to make decisions about naturalness, but also consider other factors. Products derived from plants and products with natural colors and flavors were perceived to be the most natural. Artificial flavors may be more acceptable than artificial colors due to negative health perceptions and labeling rules associated with colors. Additionally, factors like ingredient familiarity and processing likely influence consumers when making decisions about product naturalness. Males, Millennials, and educated participants have higher naturalness scores than other participants in their respective demographics.

Five fatty acids comprise the bulk of the lipid content in pecans: palmitic acid, stearic acid, oleic acid, linoleic acid, and linolenic acid. Understanding the profiles of these fatty acids and how they relate to sensory characteristics may offer an explanation for flavor and flavor defects that may exist in certain cultivars of pecans. The objective of this study was to examine and compare fatty acid profiles of three cultivars of pecans (Major, Lakota, and Chetopa), over two crop years, under raw and roasted preparation methods, and understand the fatty acids association with sensory attributes. Percentages of palmitic, stearic, oleic, linoleic, and linolenic acids to total fatty acid content were determined using gas chromatography, and sensory profiles were generated using descriptive sensory analysis. Similar trends were seen across samples, with oleic acid comprising the majority of the total fatty acids and linolenic acid comprising the smallest percentage. There were significant differences in fatty acid content among cultivars and between pecans in the first and second crop year. Few associations were found between the fatty acids and sensory attributes, which suggest that combinations of the fatty acids contribute to certain pleasant or undesirable flavor attributes in the pecans. Subtle differences in fatty acid composition may lead to variation in flavor and flavor intensity or draw attention to or from certain attributes during consumption. Differences in crop year indicated that fatty acid content and therefore flavor are variable year to year. Practical Application This study will help understand how fatty acid content of pecans varies from year to year. This should be taken into account when manufacturing products with pecans as the nutritional content of the product may change as the result.

When developing new products, it is important to understand not only the category, but also the characteristics of existing products in that category. It is common to analyze white spaces and generate ideas based on the markets in one's home country; but it is less common to look to other countries for inspiration for new product ideas. Differences in culture and practice may create difficulties for researchers. The objective of this case study was to determine and address the methodological challenges of conducting a product category assessment in an unfamiliar country. This was accomplished by exploring the snack food markets in Kyoto, Japan; and collecting snack products to generate new concepts for future snack food innovation projects. Fifteen sensory experts from Kansas State University traveled to Kyoto, Japan to understand better the regional snack food market. The researchers targeted shops and markets in search of various types of snacks. The group tasted a subset of the snacks and held discussions on product sensory attributes, and any challenges in obtaining and understanding the snacks. Issues included payment, data collection, product selection, evaluation space, language barriers, and transportation. Real‐time problem solving and group discussion led to solutions to overcome such challenges.Practical ApplicationsThis paper provides a set of considerations for better understanding a product category in an unfamiliar country. It highlights issues and potential solutions for researchers who want to conduct such research.