Those who are high in external motivation to respond without prejudice (EMS) tend to focus on non-racial attributes when describing others. This fMRI study examined the neural processing of race and an alternative yet stereotypically relevant attribute (viz., socioeconomic status: SES) as a function of the perceiver’s EMS. Sixty-one White participants privately formed impressions of Black and White faces ascribed with high or low SES. Analyses focused on regions supporting race- and status-based reward/salience (NAcc), evaluation (VMPFC) and threat/relevance (amygdala). Consistent with previous findings from the literature on status-based evaluation, we observed greater neural responses to high-status (vs low-status) targets in all regions of interest when participants were relatively low in EMS. In contrast, we observed the opposite pattern when participants were relatively high in EMS. Notably, all effects were independent of target race. In summary, White perceivers’ race-related motivations similarly altered their neural responses to the SES of Black and White targets. Specifically, the findings suggest that EMS may attenuate the positive value and/or salience of high status in a mixed-race context. Findings are discussed in the context of the stereotypic relationship between race and SES.

Previous behavioral and neuroimaging work indicates that individuals who are externally motivated to respond without racial prejudice tend not to spontaneously regulate their prejudice and prefer to focus on nonracial attributes when evaluating others. This fMRI multivariate analysis used partial least squares analysis to examine the distributed neural processing of race and a relevant but ostensibly nonracial attribute (i.e., socioeconomic status) as a function of the perceiver’s external motivation. Sixty-one white male participants (Homo sapiens) privately formed impressions of black and white male faces ascribed with high or low status. Across all conditions, greater external motivation was associated with reduced coactivation of brain regions believed to support emotion regulation (rostral anterior cingulate cortex), introspection (middle cingulate), and social cognition (temporal pole, medial prefrontal cortex). The reduced involvement of this network irrespective of target race and status suggests that external motivation is related to the participant’s overall approach to impression formation in an interracial context. The findings highlight the importance of examining network coactivation in understanding the role of external motivation in impression formation, among other interracial social processes.

Humans can rely on diverse sources of information to evaluate others, including knowledge (e.g., occupation, likes and dislikes, education, etc.) and perceptual cues (e.g., attractiveness, race, etc.). Previous research has identified brain regions supporting person evaluations, but are evaluations based on perceptual cues versus person-knowledge processed differently? Moreover, are neural responses consistent when person-knowledge is available but unnecessary for the evaluation? This fMRI study examined how the use and availability of person-knowledge shapes the neural underpinnings of social evaluations. Participants evaluated well-known actors based on attractiveness or body of work (i.e., person-knowledge) and unknown models based on attractiveness only. Analyses focused on the VMPFC, following research implicating this region in positive evaluations based on person-knowledge. The VMPFC was sensitive to the (1) availability of person-knowledge, showing greater responses as ratings became more positive for actors (but not models) regardless of rating dimension and (2) use of available person-knowledge, showing greater activity as ratings for likability based on body of work became more positive for actors versus models rated on attractiveness. These findings indicate that although brain regions supporting person evaluation are sensitive to the availability to person-knowledge, they are even more responsive when judgments require the use of available person-knowledge.

Evidence from social psychology suggests that men compared to women more readily display and pursue control over human resources or capital. However, studying how status and gender shape deliberate impression formation is difficult due to social desirability concerns. Using univariate and multivariate fMRI analyses (n = 65), we examined how gender and socioeconomic status (SES) may influence brain responses during deliberate but private impression formation. Men more than women showed greater activity in the VMPFC and NAcc when forming impressions of high-SES (vs. low-SES) targets. Seed partial least squares (PLS) analysis showed that this SES-based increase in VMPFC activity was associated with greater co-activation across an evaluative network for the high-SES versus low-SES univariate comparison. A data-driven task PLS analysis also showed greater co-activation in an extended network consisting of regions involved in salience detection, attention, and task engagement as a function of increasing target SES. This co-activating network was most pronounced for men. These findings provide evidence that high-SES targets elicit neural responses indicative of positivity, reward, and salience during impression formation among men. Contributions to a network neuroscience understanding of status perception and implications for gender- and status-based impression formation are discussed.

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