Reading is an essential skill for everybody especially for the students of Samtse College of Education who are future teachers. They need to read to enhance their communication skills, upgrade their knowledge and skills and be role models in reading for their students. However, we have found that the reading for pleasure habit among the students is poor. Students generally use social media during their leisure time instead of reading which is a concern both for their lecturers and the institution. An action research study was carried out to improve students’ reading for pleasure habit. Data for the study were gathered using a survey and interview. A total of 325 students completed the survey and 57 students participated in the interview. The data were collected twice; before (baseline) and after the intervention. Comparison of means was used to analyse the quantitative data and the qualitative data were analysed thematically. Following the analysis of the baseline data, three intervention strategies were employed; Our Time To Enjoy Reading (OTTER), Self-indulgence Reading, and Raffle Draw. These strategies were implemented in all the 16 classes for a period of 8 weeks. The comparison of the analysis of the pre-and post-data showed that the interventions have been effective in promoting the reading for pleasure habit of the students.