Consumers have become highly concerned about their enduring health and moulding behaviour towards health benefits purchases. With regard to this, the paper aims to examine the determining factors that influence the purchase intention of organic food in Biratnagar. Among different exploratory factors, this paper aims to study the impact of trust, health consciousness and knowledge on the purchase intention of organic food. A self-administered questionnaire was sent on a random basis and 170 responses were recorded. To investigate the correlation among the variables Pearson Correlation was used and Multiple regression to find the impact of different factors on the purchase intention of organic food. The research findings reported that knowledge was the key determinant factor and showed a positive significant impact on purchase intention. Trust and health consciousness didn’t significantly impact organic food purchases. The article recommends that government and policymakers give immense attention towards organic farming and provide necessary awareness to encourage the purchase of organic food.

The primary goal of this research is to examine the effect of online reviews on online purchase intention. The study investigates the influence of review valence, review relevance and review accuracy on the online purchase intention. Cross-sectional data were collected using a self-administered questionnaire from 251 Nepalese from the eastern part. The data were then analyzed using structural equation modeling. Amos 21 was used to analyze the gathered data. The findings reveal that review accuracy has a favorable and significant impact on online purchase intention. Whereas, review valence and review relevance on other hand have no substantial impact on online purchase intention. The work founded on prior research basing review valence, review relevance and review accuracy adds limited but emerging literature on online purchase intention. Marketers and policymakers will be benefited from the findings while designing and implementing different policies to attract people to persuade online purchase.

In the 21st global competitive arena, the ultimate objective of any institution is to transform satisfied customers into loyal customers. Customer loyalty is highly affected by the satisfaction they obtain out of any service. Therefore, it is crucial to understand the relationship between customer satisfaction and customer loyalty. This study aims to examine the effect of customer satisfaction on customer loyalty with the mediating role of corporate communication. To collect data for the study, a convenience sampling method was used and 275 customers from different banks in Biratnagar participated in the survey. Structural equation modeling (SEM) was used to test the proposed hypothesis. The results depict that customer satisfaction positively and significantly associates with customer loyalty and this association is also strongly mediated by corporate communication. Moreover, corporate communication has a direct and positive influence on customer loyalty. This study has theoretical implications as it provides a better understanding of the relationship between satisfaction and loyalty.

The study examines how task technology fit factors determine the individual performance of mobile banking application users. There isn’t any study about individual performance in the context of mobile banking using the task technology fit model in Nepal, thus it will be a novel study from a Nepalese perspective. The study investigates the factors of the task technology fit model and collects 181 data using a google survey questionnaire. Data were then analyzed using structural equation modeling by AMOS. The findings indicate that task characteristics have a positive and significant effect on task technology fit and the use of mobile banking has a positive and most promising effect on individual performance. However, a positive but insignificant impact can be seen of technology characteristics on task technology fit and task technology fit on the use of mobile banking. This study provides insight into the financial institutions in Nepal regarding the perception of their users toward mobile banking application services.