The duty of elite athletes to report whereabouts is a controversial and debated element of the World Anti-Doping Code. Though the obligation to provide whereabouts information has a real impact on athletes' daily lives, knowledge about athletes' perception of and trust in the system after the Code was revised in 2009 is still scarce. This study contributes to the discussion on the legitimacy and institutionalization of the whereabouts system by integrating the points of view of Danish elite athletes (with/without whereabouts obligations). In total, 645 athletes completed a web-based questionnaire about their perceptions of the whereabouts system. The results showed that elite athletes' perceptions were ambivalent: a majority of athletes seemed to accept the system as a necessity, a duty or a compliment to their sporting level. On the other hand, the system did, to a greater or lesser degree, interfere negatively in everyday life: three quarters of the athletes felt reporting whereabouts was too time-consuming; fear of a warning was a concern for more than half of the athletes; four in ten found their joy of being an elite athlete was reduced; and four in ten experienced the system as surveillance. Athletes' trust in the system was remarkably low when it came to questions concerning how it operated in other countries and its ability to catch doped athletes. A particular remarkable finding is that distrust seemed to increase once athletes had personal experience of reporting whereabouts. This must be considered a major challenge for future anti-doping policymaking.

No abstract

No abstract

Purpose The purpose of this paper is to investigate firms’ reasons and motives for becoming sponsors and how they benefit from this networking engagement by exploring sponsorship networks associated with two Danish team sport clubs – a Premier League football club and a second-division handball club. Design/methodology/approach Two online surveys were conducted with firms associated with the networks during the Autumn and Winter of 2013/2014 (n=116). The questionnaire was theoretically anchored in the existing sponsorship literature, business network research, and social capital theory. Findings The results show that business logics were the dominating reasons for joining the network. A large proportion of the respondents reported having increased their number of business (32 percent) and social (26 percent) relations with other network members after joining the network. Furthermore, 37 percent of the respondents reported having made business agreements with companies external to the network via network contacts, which supports ideas of bridging social capital. More than half the respondents (59 percent) preferred doing business with network members rather than with non-members. Originality/value By investigating a local and regional sport club context, the paper adds to our knowledge about sponsorship networks. It emphasizes the potential importance of team sport clubs for the business landscape, thus maintaining that sport clubs fulfill an important role for local communities beyond being mere entertainment industries.

Sports scandals are often discussed in the media and research literature without any deeper reflection on their specificities or development. As the economic and political significance of sport seem to grow in correlation with the development of globalization and new social media, the call for a sociological understanding of the downsides of sport becomes imperative. By deploying a communication-theory framework supplemented with insights from discourse theory, this article aims to develop a theoretical model of the sports scandal. It presents a 5-step model encompassing initial steps of transgression, followed by a publicly observed dislocation destabilizing the social order, which subsequently results in moral communication, environmental pressure for appropriate action, and, finally, an institutional solution.