No abstract

In this study, brand recall differences related to TV broadcasts of basketball matches were examined. 194 participants who were students of Faculty of Sport Sciences at Anadolu University took part in this study. An experimental design was created using a video including basketball TV broadcasts of Tahincioğlu Turkish Basketball League to evaluate recall performance of participants. Data analysed using by SPSS v.20. As a result, it was determined that at least one and up to 14 of 84 different brands in the video were recalled correctly as unaided. Minimum 1 and maximum 33 number of brand were recalled as aided by participants. Four of five mostly recalled brands as both unaided and aided were same and interestingly, Tahincioğlu, which is the name sponsor brand of Turkish Basketball League was not among these four brands. Briefly, for a greater brand recall, it may be considered a more effective approach for businesses to advertise or sponsor in different content and format but not through a single communication channel.

The concept of recreation with its dynamic structure and the elements of recreational needs were heavily influenced by communication technology especially after the 2000s (

<p class="Default"><em><span lang="EN-GB">Celebrity endorsement is a widely used method to gather customer visual attention to the advertised product. Viewers' visual attention to the products is clinical for advertisers. This is why advertisers keep their eyes on consumers to know where they're looking. The study was aimed to explore the visual attention of young sports consumers by gender with the help of an eye-tracking system. An experiment was conducted with twenty-eight university students by using Tobii Pro Glasses-2 eye tracker. Fixation durations, counts, and areas were measured to assess the effects of sports celebrity endorsement on visual attention. In major findings, although in the ad where a female sports celebrity was featured, men and women respondents were fixed in similar areas, the men respondents put the maximum focus on the female athlete herself, while the women respondents focus maximum on the product. The present study found that the visual attention of the young sports consumers visual attention to the printed advertisements with sports contents varied by gender. Young consumers can have different connections and associations with celebrities than older consumers. The study gives important information to understand the young sports consumers’ visual attention to the printed advertisements which use sport celebrity endorsements.</span></em></p>

Bu araştırmanın amacı, üniversitede öğrenim gören öğrencilerin serbest zamanda sıkılma algı düzeyleri ile internet bağımlılıkları arasındaki ilişkiyi ortaya koymaktır. Araştırmanın çalışma grubunu İstanbul Üniversitesi-Cerrahpaşa Spor Bilimleri Fakültesi’nde öğrenim gören amaçlı örnekleme yöntemiyle seçilmiş̧ olan toplam 273 üniversite öğrencisi oluşturmaktadır. Araştırmada, Iso-Ahola ve Weissinger (1990) tarafından geliştirilen ve Türkçe uyarlaması Kara, Gürbüz ve Öncü (2014) tarafından yapılan “Serbest Zamanda Sıkılma Algısı Ölçeği” ve Young (1998) tarafından geliştirilen ve kısa formu Pawlikowski ve arkadaşları (2013) tarafından oluşturulan ve Türkçe’ye uyarlaması Kutlu ve arkadaşları (2016) tarafından yapılan “Young İnternet Bağımlılığı Ölçeği-Kısa Formu” kullanılmıştır. Katılımcıların yaş, cinsiyet, günlük internet kullanım süresi, aylık internet kullanımına ödenen miktar ve haftalık serbest zaman süresi bilgilerine yönelik dağılımlarını belirmek için yüzde ve frekans değerlerinden yararlanılmıştır. Bu veriler ışığında katılımcıların ölçek ortalama puanları ile cinsiyet ve aylık internet kullanımına ödenen miktar arasında anlamlı farklılıklar bulunmuştur. Yaş, günlük internet kullanım süresi ve haftalık serbest zaman süresi katılımcıların ölçek ortalama puanları üzerinde anlamlı farklılıklar yaratmamıştır.