This paper presents a historical study of the linguistic landscape (LL) of Pristina’s city center as an important site of contestation and competing symbolic identity constructions throughout Kosovo’s turbulent interethnic past. By means of historical linguistic evidence of the LL configuration of landmark establishments in the central promenade of the city, the paper illustrates the role of language in the construction of national identity and in this way, argues for the reconciliation of the study of symbolic nation building in Kosovo with language as an equally deserving dimension of investigation alongside other socio-political and social facets It is also argued that apart from its symbolic role to convey the specific ideological concepts of the dominant ethnic elites, the LL has been crucial in the construction of ethnocentric spaces, and has therefore been participatory in the creation of ethnic segregation which is the defining characteristic of Kosovo’s post-war ethnic configuration today.

This paper focuses on the complex nature of post-war multilingual landscapes in Pristina, the capital of Kosovo, as shaped by the country's political shift after independence in 2008. We aim to contribute to this sociolinguistically underexplored territory through an examination of the relative predominance and visibility of the capital's most dominant languages: Albanian, Serbian, and English. Our central aim is to empirically problematize the shared co-officialdom of the Albanian and Serb languages, as put forward in the “Ahtisaari Plan” in 2007 and subsequently adopted in the State Constitution in 2008 and Language Laws in 2006 and 2008. We posit that the multilingual language policies which paint an inclusive, multi-ethnic picture of Pristina do not coincide with its monolingual Albanian reality. In addition to these empirical findings, our second aim is to contribute to the theorization of authorship in the public sphere. With reference to the Pristina context, we problematize the analytical categorization conventionally made between top-down and bottom-up agency and distinguish a third category of semi-official authorship. This third category enables us to examine the dynamic nature of the discrepancy between Kosovo's language policy and Pristina's urban linguistic reality in more detail.

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This paper focuses on the discursive transformations of the semiotic-linguistic landscapes of Pristina, the capital of Kosovo as brought about by successive sociopolitical transformations and against the reversed power relations of the Albanians and Serbs. The study departs from the underlying assumption that the ethnic Albanian image the cityscape emits today does not coincide with the vision of civic inclusion and multi-ethnicity painted in the Constitution (2008) after the Declaration of Independence (2008). By means of a diachronic examination of successive alterations made to iconic landmark establishments at different political phases in time, it is posited that an appreciation of the contemporary discursive landscape requires an understanding of its dialogic relationship with the past. It is contended that semiotic changes reacted to the past by demarcating barriers that limit access to the previously dominant ethnic other. With reference to the ethnically segregated context of the 1990s in Pristina, attention is brought to the transgressive and invisible dimensions of the landscape for the construction of the city's identity today.