Nowadays, when the fast-paced world is presented almost everyone's life, the role of the rest and the recreation is gettting more emphasized. It becomes more important to the people where, with whom and in what kind of circumstances they are willing to spend their free time, and how much money they are willing to pay for it. They can find recreation in countless type of tourism, depending on they wish to spend their rest actively or passively. The growing demand of tourism infers the growing supply of tourism and diversity too. Parallel to this the needs of the people who want to relax increase. In case of a tourist destination it is more and more determinative how they can offer various types and quality of services for their guests how they can cooperate in the region in the area or in the same settlement with other service-units, who can even be their competitors. Mórahalom in Hungary is a good example for that where the cooperation between the several service-units is exemplary. That is why I choose my research's topic: analyzing the Thermál Panzió in Mórahalom. The accommodation service is an area where services are used by all age-group regardless of age and gender. Thus, the target group could include almost everybody. The purpose of my work is to examine the importance of the Thermál Panzió, on the other hand, to do the interrelation and relationship testing among the guests of the pension. The latter is done after the results of my quantitative research among the guests in the pension in 2013. My research focuses on three aims A1: To examine the coverage -, the requisition of the offered services-, the price-value ratio of the rooms-, and the family-friendly nature of the Thermál Panzió among the guests. A2: To map the relationship of the pension's guests and Mórahalom (visiting of the city, knowledge of attractions). A3: Examination of the guests of the Thermál Panzió (with whom, with what, and when they arrived).
Even though movie tourism as a whole is an area that is somewhat hard to study and measure, it is one of the most interestingly developing branches of tourism, that is aiming for special consumer segments. The former being highlighted by having most related studies attempting to measure the effects of single movies, thus having a hard time establishing a general picture about the consumers that are more keen to movie induced tourism. The aim of our literature study was to explore the main features and characteristics of movie induced tourism, which was conducted by summarizing various literary sources. The systematization of such works and approaches indicates that film tourism has numerous factors in effect concerning both the demand and supply perspective. The main purpose of this study is to explore the theoretical background of movie induced tourism and to aid in setting up the framework for later primary research. From the demand perspective, we search for the motivating factors of travelers, the possible reasons behind the popularity of visiting film related locations (the main appeals of such activities) and the criteria movies must meet to even be considered as such. Looking from the supply standpoint as well, we also seek to find out what film tourism related attractions might possible tourist destinations have, as well as how they might use these movies in their communication; what image elements or symbols are suitable for them to use in their settlement marketing. The results of the study may be useful for further and deeper investigation (meaning primary research), especially for the supplier side of movie induced tourism; that is to gain a better understanding of the very special and diverse consumer segments and filmmakers (and the leading motivators behind their choices of choosing regions and locations to shoot), while also improving their marketing activities, communication and other means to increase the attractiveness of their locations or settlements.
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